Growth Hacking Example #4 – Spotify

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Spotify used the same process as Airbnb, using Facebook to grow its user base. Starting in 2011, the music streaming service developed an integration feature that allowed automatic sharing of music listened to on Facebook. All Facebook contacts of people who used Spotify were thus able to discover the service.

Growth Hacking Example #5 – Dropbox
The Dropbox service also used a Growth Hacking technique. Its trick: offering to get 16 GB of space for free by inviting people to join Dropbox. This is another typical example of a Growth Hacking action that allows you to play on the referral. We also note that the biggest successes of Growth Hacking concern the Referral stage. This does not invalidate the idea developed above: before the Referral, you have to think about Retention.

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Growth Hacking Example #6 – Twitter
Finally, here is an example of a Growth Hacking action linked to the "Retention" phase. Twitter noticed that many users were registering on the social network but no longer using their account after a few days or weeks. Twitter realized (we can see here the importance of analytics) that the majority of inactive accounts belonged to users who had fewer than 20 followers. To improve user retention, Twitter's teams had a very good idea: offer a list of people to follow at the time of registration. It was a success and the proportion of inactive users decreased significantly.


With a content management system (CMS) such as WordPress, websites can rich people database be created quickly and easily - even without programming knowledge. The backend and frontend are directly linked to one another. This is practical as long as content is only to be displayed via this one channel. However, websites are now just one medium among many. If different channels and devices (e.g. mobile apps) are to be filled with content at the same time, a so-called headless CMS can be useful.

In this article, we explain what a headless CMS actually is and whether WordPress can be used as a headless CMS . We also give you an overview of the most important advantages and disadvantages of headless CMS or headless WordPress.

What is a headless CMS?
In a classic CMS, content is entered via a backend interface and organized in databases (usually MySQL). From there, the system links the content directly to themes or design templates and displays it in the frontend for visitors to the website.

A headless CMS is a content management system in which the backend and frontend are not linked. The term "headless" comes from the lack of a frontend. It is therefore a modified form of a classic content management system in which only the backend is used and the direct visual representation (the frontend) is dispensed with.

Instead, the content from the database is output via a so-called API (short for "Application Programming Interface"). This allows the content to be published completely dynamically on different devices and channels, centrally from a database. Websites and applications have access to the content via the interface, but regulate the display individually. A headless CMS is therefore only used to manage content and is decoupled from the display.

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Headless vs. Decoupled CMS
Many classic content management systems have evolved in recent years to the point where they can be used both as a regular “head” and as a headless CMS. This is then referred to as a “ decoupled CMS ”, which still has a frontend for the website, but is also accessible to various other channels via API.