As we said, social media management is a key point in any business. An online store , for example, can use digital platforms to announce news, answer queries or generate valuable content for its followers .
Let's learn in detail what actions you can implement from social media marketing to boost your business.
Social media advertising
You've probably heard of paid ads on social media. These are posts to which you allocate a budget so that the algorithm shows them to people who meet certain, previously defined characteristics.
There are two key whatsapp lead points when implementing promotions on your social networks:
1. Define an objective to be able to measure results later . On Facebook or Instagram, it could be to increase your reach, get more interactions on a post, generate traffic to your website, among many others. On Twitter, there are similar options, as well as the possibility of promoting accounts or trends to generate a community.
2. Segment the audience that will receive the ad . Not all of your promotions will be directed at the same people. For example, if you want to increase your reach so that new potential customers know you, you will not show that ad to those who have already made a purchase in your online store .
The possibilities here are really many, so it is worth the effort to study it in detail to achieve great results .
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10 tips to maximize your social media advertising
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Advertising on social networks also allows you to have consistent information about the results you are obtaining : how many users are viewing your promotion, what is the best time to post, the level of interaction you are achieving, among many others.
Influencer marketing
There are many people who are looking into becoming an influencer and working towards it. Organizing your social media marketing strategy with one of them can be an excellent opportunity.
Again, it's important to define your objective here . If you need to expand your community, it will make sense to contact an influencer who speaks to your buyer persona (i.e. the representation of your ideal customer).
However, if you want to announce the launch of a new product or promote an exclusive discount, it will make more sense to study which influencers your target audience follows.