Two international delivery options are popular in Ukraine

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• Directly from Ukraine — delivery is possible via Ukrposhta, Nova Global, FedEx, GLS, USPS, DHL, DPD;
• Indirect delivery — via fulfillment warehouses located abroad

It is also a good idea to state your delivery policy and delivery times on your website - this will help set the right expectations and reduce the risk of customer disappointment.

7. Setting up your online store

When you first launch your store, you need to configure pages, navigation, and other special database settings.

Getting Started with Shopify in 2024: Step-by-Step Guide
A clear menu is very important, so navigation is definitely worth paying a lot of attention to. You should also make sure that you have set up the “About Us”, “Contacts”, “FAQ”, “Privacy Policy” pages - this can increase the level of trust of buyers.

Don't forget to also set up meta descriptions and titles on each page - this will help your site become searchable in Google.

8. Connecting your Shopify store to your social networks

Facebook and Instagram are critically important platforms due to their large user base, which is why it’s always a good idea to promote your store on social media to increase its visibility.

To connect social media to Shopify, you need business accounts on both platforms. Go to Sales Channel and add Facebook as a new channel. This process also includes connecting your Shopify account to your Facebook business page.

Getting Started with Shopify in 2024: Step-by-Step Guide
Once your store is approved and set up on Facebook, you can tag products in your Instagram posts, sending users directly to your website.