For Example, Write A Blog Post That Discusses Bankruptcy And Highlights The Role Of Travel Insurance. Take Advantage Of The Hype To Approach A Popular Topic From A Different Angle That Is Relevant To Your Readers, Says @liny_ng Via @cmicontent. Share On Xhandpiled Related Content: Will This Real Search Open Up Keyword Ranking Opportunities? Find The Best Angle. When News Breaks, The Immediate Angle Is Often Obvious. But As The Days Go By And News Slows, News Editors Are Looking For New Angles That Offer A Different Perspective On The Story To Freshen Up The Coverage.
The Disappearance Of Malaysia Airlines Mh Was Big News. Media algeria whatsapp number database Outlets Around The World Interviewed Aviation Experts About Their Coverage Of The Boeing's Disappearance. Image Sourcebut After A Few Days, With Almost Every Media Outlet Taking The The Story, A New Focus Was Needed. What Could A News Outlet Offer That Viewers Haven't Seen To Capture Their Attention? Eventually, The Story Moved Beyond Aviation To Focus On Possible Aircraft Wreckage. Cnn Reached Out To Oceanographers Who Provided Expertise And New Insights Into The Possible Debris Field.
If You Can Create Content With A Unique Perspective That Your Competitors Can't (Or Don't Have), You're Putting Your Brand One Step Ahead. Because Readers Value Fresh, Original Content. While This Can Be Done In A Variety Of Ways, One Proven Method Is To Use Original Research. Let's Look At An Example. In The Real Estate Sector, Home Prices Are A Hot But Common Topic. In These Segments, Real Estate Law Firms Discuss Home Price Trends, With Each Brand Citing Statistics And Reports Produced By Other Firms.