Account Based Marketing vs Inbound Marketing

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As you may have noticed, ABM has an element of Inbound Marketing in it. The two methodologies are linked, and that is because they share the idea of ​​creating valuable content that lets the prospect know why your service is the best. They are based on making the company known, showing its benefits and then presenting it as the only option among the competition. However, their difference lies in the fact that they start at opposite ends of the funnel.

Representation of account-based korean number whatsapp marketing vs demand generation
While in Inbound Marketing we generate content that attracts and educates the client to take them to the end of the funnel and there have a qualified lead; in Account Based Marketing the funnel begins with the specific accounts or clients to whom we must direct the content.



Since this is a smaller volume of clients, content customization can be done by company or by industry, depending on your budget. Why do we emphasize budget? Because just targeting certain accounts requires having a dedicated team, which equates to time and effort.

It may seem like Account Based Marketing is an expensive strategy, but if we consider that we will be targeting high-value prospects and, generally, with a high purchase ticket, ABM becomes an essential part of the conversion process due to the high ROI it generates.