In this case, the race organisers have opted to add unparalleled value to their message. philippine cellphone number code What race participant wouldn't like to have all the information about their time in the race? The SMS includes the name of the runner with the time and category to which they belong. And, in addition, they are rewarded with a 50% discount for their result.
In this way, the brand not only generates loyalty with its service, but also takes advantage of the opportunity to generate conversions and get the user to complete the process with a purchase. All thanks to the inclusion of a link.
3.- Special promotions
atabase strategies
As you can see, one of the uses of SMS Marketing for the leisure sector is to launch special promotions. But how can this be done optimally? In this case, the content must be clear from the start.
That is, the most important information such as the date of the event and the discount that the user receives must be included in the content. Although the most advisable thing to get the user to click on the link is to show the discount as a percentage. If you put the final price, you might not get what you expected.
This makes it clear that including a link to a specific landing page is vital. Without it, many SMS marketing campaigns for the leisure sector would not work or make sense.
This type of SMS is aimed at starting a sale. Although you could also use the message to close it. That is, if you were selling tickets for a concert and had a few left on the day of the concert, you could launch a special offer to your most loyal customers.
4.- Total sale of stock, last units
SMS marketing in the leisure sector last units
You can also opt for an SMS Marketing campaign for the leisure sector in order to generate sales. In this sense, resources such as a sense of urgency or an attractive discount could be responsible for making users act and lead them to make a direct purchase.
However, it is essential that you clearly explain what the offer consists of. But you also have to let the user know what steps they must follow to get it. Once again, the link is responsible for getting the user to a landing page where all this information is detailed.
As you can see, SMS is not only a channel for building customer loyalty or retaining customers. It can also be used to make sales and clear out excess stock.
In this sense, one of the ideal spaces to launch an SMS marketing strategy , with which to always have the metrics ready, personalize messages and at an attractive price, is MDirector . Try MDirector 's SMS marketing management tool to launch your SMS Marketing campaigns in the leisure sector.
In addition, with MDirector's digital marketing platform you can always combine the potential of SMS with other tools that will help you jointly manage strategies on Landing Pages, Email, Retargeting and Social Networks.