Identify business levers
Posted: Sat Jan 25, 2025 3:16 am
The second step is to identify the commercial levers you need to put in place to achieve your objectives.
These levers are usually linked to the 4Ps of the marketing mix: Product, Price, Sales Promotion and Place.
Choosing the right sales levers will determine the success of your sales strategy.
The questions to ask yourself during this phase are :
What is my value proposition ?
What is the psychological price of my product or service?
What are the best distribution channels (online and offline)?
The best communication levers (online and offline)?
During this step, you should also consider the inventory of your internal resources, including:
Financial resources
Human resources (number of salespeople, skills)
Infrastructure (management organisation, access to training, working hours, teleworking, IT equipment, sales prospecting software, etc.)
Useful tip
At this stage, we recommend that you contact your marketing department to study vp manufacturing production email list your positioning, your means of action and the information available to you (market research, ongoing operations, brand studies, etc.).
Also, during this phase, you should consider using sales automation software like LaGrowthMachine, which will allow you to do LinkedIn Automation , Email Automation…
Save time by doing omnichannel prospecting, without any of the hard work associated with it.
Save money when generating leads (on average 3.5 times more) than with traditional methods.
Not to mention the scalability of your organization If you want to try our tool, do not hesitate to contact us!
Get 3.5 times more leads!
Do you want to improve the efficiency of your sales department?
TheGrowthMachine allows you to generate an average of 3.5 times more leads, saving you an incredible amount of time in all your processes. By signing up today, you'll get a 14-day free trial to test our tool!
3: Define business objectives
The first step is to determine the business goals you want to achieve. These goals must be clear, precise and measurable.
For a scalable, flexible and realistic model , you need to set short, medium and long term goals.
For example, a medium-term business goal might be to increase revenue by 20% over the next 6 months.
It is important that your goals are SMART, that is:
Useful tip
Once business objectives have been defined, it is important to communicate them to the entire team so that everyone agrees and knows what they need to do to achieve them.
Specific : Your business objective is clear and precise.
Measurable: Measured using KPIs identified in advance.
Achievable: Should be based on your team and their competencies.
Realists: It should be within the realm of possibility.
Time-limited: Established within a predefined period.
These levers are usually linked to the 4Ps of the marketing mix: Product, Price, Sales Promotion and Place.
Choosing the right sales levers will determine the success of your sales strategy.
The questions to ask yourself during this phase are :
What is my value proposition ?
What is the psychological price of my product or service?
What are the best distribution channels (online and offline)?
The best communication levers (online and offline)?
During this step, you should also consider the inventory of your internal resources, including:
Financial resources
Human resources (number of salespeople, skills)
Infrastructure (management organisation, access to training, working hours, teleworking, IT equipment, sales prospecting software, etc.)
Useful tip
At this stage, we recommend that you contact your marketing department to study vp manufacturing production email list your positioning, your means of action and the information available to you (market research, ongoing operations, brand studies, etc.).
Also, during this phase, you should consider using sales automation software like LaGrowthMachine, which will allow you to do LinkedIn Automation , Email Automation…
Save time by doing omnichannel prospecting, without any of the hard work associated with it.
Save money when generating leads (on average 3.5 times more) than with traditional methods.
Not to mention the scalability of your organization If you want to try our tool, do not hesitate to contact us!
Get 3.5 times more leads!
Do you want to improve the efficiency of your sales department?
TheGrowthMachine allows you to generate an average of 3.5 times more leads, saving you an incredible amount of time in all your processes. By signing up today, you'll get a 14-day free trial to test our tool!
3: Define business objectives
The first step is to determine the business goals you want to achieve. These goals must be clear, precise and measurable.
For a scalable, flexible and realistic model , you need to set short, medium and long term goals.
For example, a medium-term business goal might be to increase revenue by 20% over the next 6 months.
It is important that your goals are SMART, that is:
Useful tip
Once business objectives have been defined, it is important to communicate them to the entire team so that everyone agrees and knows what they need to do to achieve them.
Specific : Your business objective is clear and precise.
Measurable: Measured using KPIs identified in advance.
Achievable: Should be based on your team and their competencies.
Realists: It should be within the realm of possibility.
Time-limited: Established within a predefined period.