Email marketing is a complex task that aims to promote products or services sold by a particular brand, but also to maintain relationships with customers and spread brand awareness.
It is therefore not surprising that so much importance is given to it.
It is essential to track return on investment (ROI) because oman cell phone number online marketers, for example, invest in something, they also want to be aware of how much it has paid off in terms of the overall success of their business.
Nowadays, there are certain tools designed for this purpose, so you no longer have to think about it and waste time.
If you want to know where you stand in terms of business, take advantage of these 4 best email marketing tools to track ROI and do it right away.
1. poptin
Poptin is first and foremost a tool whose main objective is the highest and best conversion of visitors into customers.
poptin autoresponder king
As such, it offers many interesting ways for your website such as attractive popups, embedded forms, and an amazing autoresponder to help you send automated messages to your subscribers and increase sales.
By using their autoresponder, you can create beautifully designed email templates and you can do it easily, with minimal effort.
You can also use the library and make one of the different “Thank You” or “Welcome” forms they offer to attract your customers.
If you want to customize your email, with the help of its easy-to-use editor, you can add or remove images, links, change fonts, colors and make it completely appropriate and in line with your brand.
Using useful metrics, you can accurately observe the behavior of your subscribers and always know how many of them opened your email, what their reaction was, whether they took any action like clicking on a link, and more.
By personalizing your emails, you automatically increase your open rate, and since everything is automated, the entire process of increasing your customer base is much faster.
First, you should pay attention to the following:
How many people are opening your emails?
How many people are reading your email content?
How many people click on your email content?
When it comes to ROI, these factors are very important because they allow you to more easily calculate how much each conversion segment is worth.
By personalizing your emails and using names, you simultaneously work to strengthen relationships with your customers and therefore create a loyal base.
Features offered:
Intuitive editor
Great customization options
Template Library
Important Metrics
Automation
Personalization
high return on investment
marketing tools track poptin roi pricing table
Pricing : Poptin is a tool that offers both monthly and yearly subscriptions. It also offers a free plan, but you can later upgrade to some of the paid plans; for example, the Basic plan costs $19 per month and other plans with various features can be seen in the table below.