What criteria does Google Ads currently use to prioritize keywords
Posted: Thu Jan 23, 2025 9:23 am
The first thing you need to know is that there is a prioritization framework that Google uses to select the keyword to be used, based on the different search controls.
When choosing the keyword that will compete in the ad auction, Google Ads takes into account different criteria, which play an important role when selecting and which, depending on their level of coincidence around the query, can be separated into two groups, depending on the level of coincidence and therefore, priority.
Identical match
This group includes scenarios where the keywords or search topic are identical to the search term, with or without some type of spelling correction.
Priority level 1
The first level of prioritization or maximum priority list of denmark cell phone number level corresponds to the keywords that identically match the search terms used by the user at the time of their query.
This level also includes keywords that are identical when spelling correction is applied.
Priority level 2
If the system does not find any exact match keywords, it will attempt to identify broad match keywords or phrases or a search topic that is identical to the user's query, establishing a second level of priority.
Non-identical match
This group includes scenarios where there is no keyword or search topic identical to the query term , but instead there are multiple matches eligible for the ad auction.
This feature allows you to determine the relevance of keywords based on the meaning of the search term and all the keywords in the ad group, thereby identifying the best keywords.
When choosing the keyword that will compete in the ad auction, Google Ads takes into account different criteria, which play an important role when selecting and which, depending on their level of coincidence around the query, can be separated into two groups, depending on the level of coincidence and therefore, priority.
Identical match
This group includes scenarios where the keywords or search topic are identical to the search term, with or without some type of spelling correction.
Priority level 1
The first level of prioritization or maximum priority list of denmark cell phone number level corresponds to the keywords that identically match the search terms used by the user at the time of their query.
This level also includes keywords that are identical when spelling correction is applied.
Priority level 2
If the system does not find any exact match keywords, it will attempt to identify broad match keywords or phrases or a search topic that is identical to the user's query, establishing a second level of priority.
Non-identical match
This group includes scenarios where there is no keyword or search topic identical to the query term , but instead there are multiple matches eligible for the ad auction.
This feature allows you to determine the relevance of keywords based on the meaning of the search term and all the keywords in the ad group, thereby identifying the best keywords.