The role of multivariate testing in email marketing campaigns
Posted: Thu Jan 23, 2025 9:20 am
Mushfiq Sarker, CEO of LaGrande Marketing, also shared the importance of segmenting your email list. He notes: Segmenting your email list into different buckets can significantly increase your open rates. We have worked with + law firm clients. We always prioritize segmenting our email lists based on different entry points. For example, we segment primarily by practice area, past interactions, case type, and even by city. This way we can send highly targeted email campaigns.
In fact, we’ve seen an average increase in bc data philippines user list open rates when using segmented campaigns compared to generic list campaigns. This also means we are now creating more newsletter content for various target segments. For example, instead of using a generic title likeNew Legal Update,we use more specific subject lines likeNew Developments in [Practice Area] Law,”[Case Type] Success Stories: How We Won [Outcome],X Tips to Win Your [Case Type] Case",Your [State] [Practice Area] Legal Guide" orMore Information About [Previous Interactive Service]".
Leverage Email Automation More than of modern marketers say marketing automation is moderately successful or very successful in helping them achieve their goals. Email automation software like GetResponse allows you to send automated messages to subscribers based on specific triggers or conditions. This helps you save time and eliminates the need to micromanage your email marketing, allowing you to focus on what you do best – litigating your case. Because emails are based on specific triggers, your automated marketing campaigns also end up being personalized for each recipient.
In fact, we’ve seen an average increase in bc data philippines user list open rates when using segmented campaigns compared to generic list campaigns. This also means we are now creating more newsletter content for various target segments. For example, instead of using a generic title likeNew Legal Update,we use more specific subject lines likeNew Developments in [Practice Area] Law,”[Case Type] Success Stories: How We Won [Outcome],X Tips to Win Your [Case Type] Case",Your [State] [Practice Area] Legal Guide" orMore Information About [Previous Interactive Service]".
Leverage Email Automation More than of modern marketers say marketing automation is moderately successful or very successful in helping them achieve their goals. Email automation software like GetResponse allows you to send automated messages to subscribers based on specific triggers or conditions. This helps you save time and eliminates the need to micromanage your email marketing, allowing you to focus on what you do best – litigating your case. Because emails are based on specific triggers, your automated marketing campaigns also end up being personalized for each recipient.