Sell new products to your customers
Posted: Thu Jan 23, 2025 8:59 am
It's much easier and cheaper to sell to your current customers. Every business knows this. Yet, most can't create a process to generate additional sales.
With the integration between RD Station Marketing and RD Station CRM, you can automate this entire process and increase your sales to your customer base. With this, your company can accelerate revenue growth without having to increase marketing investment or hire more salespeople.
These are some of the campaigns you can create by segments:
Education: sale of complementary courses or more advanced levels of the same course;
Technology: sale of a new module or system training;
Tourism: selling a new trip for the next vacation;
Insurance: sale of insurance with additional coverage;
Telecom: sale of new telecommunications service packages.
These campaigns are possible because RD Station CRM sends the denmark whatsapp resource final status of an opportunity to RD Station Marketing , marking it as sold. So you can create an automation to re-approach a customer a few months after the first purchase!
Increase your sales by sending each Lead to the most prepared salesperson
In every company, there is a difference in skills and knowledge among the salespeople on the team. Some are better at more expensive products, others work better when selling to customers who have requested a demo.
Even though managers recognize this difference in performance, most companies continue to distribute leads randomly , which affects the company's conversion rate and sales.
With the new integration between RD Station Marketing and RD Station CRM, you can set up multiple criteria for sending opportunities to the CRM (conversion on a specific Landing Page , tagging opportunities, etc.) and create different distribution rules for each one (for example, Christmas campaign opportunities can be sent only to the most experienced salespeople).
Some examples of criteria that can be created are:
Send more complex opportunities to the most qualified sellers;
Send opportunities from a region to sellers in that region;
Send opportunities from a campaign to the sellers ready to serve them;
Opportunities that requested a demo are sent directly to the salesperson, while opportunities that requested a single contact are sent to a SDR (pre-sales) for qualification.
With the integration between RD Station Marketing and RD Station CRM, you can automate this entire process and increase your sales to your customer base. With this, your company can accelerate revenue growth without having to increase marketing investment or hire more salespeople.
These are some of the campaigns you can create by segments:
Education: sale of complementary courses or more advanced levels of the same course;
Technology: sale of a new module or system training;
Tourism: selling a new trip for the next vacation;
Insurance: sale of insurance with additional coverage;
Telecom: sale of new telecommunications service packages.
These campaigns are possible because RD Station CRM sends the denmark whatsapp resource final status of an opportunity to RD Station Marketing , marking it as sold. So you can create an automation to re-approach a customer a few months after the first purchase!
Increase your sales by sending each Lead to the most prepared salesperson
In every company, there is a difference in skills and knowledge among the salespeople on the team. Some are better at more expensive products, others work better when selling to customers who have requested a demo.
Even though managers recognize this difference in performance, most companies continue to distribute leads randomly , which affects the company's conversion rate and sales.
With the new integration between RD Station Marketing and RD Station CRM, you can set up multiple criteria for sending opportunities to the CRM (conversion on a specific Landing Page , tagging opportunities, etc.) and create different distribution rules for each one (for example, Christmas campaign opportunities can be sent only to the most experienced salespeople).
Some examples of criteria that can be created are:
Send more complex opportunities to the most qualified sellers;
Send opportunities from a region to sellers in that region;
Send opportunities from a campaign to the sellers ready to serve them;
Opportunities that requested a demo are sent directly to the salesperson, while opportunities that requested a single contact are sent to a SDR (pre-sales) for qualification.