How important is the marketing concept of business

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When managing an organization, you can use many concepts, such as financial (cost optimization, profitable investments), competitive (ousting opponents from the market niche by all means), product (achieving the highest possible quality of products and services), etc. However, it is obvious that the most effective is the marketing concept. Its meaning is to identify and satisfy the reasonable needs of target clients, taking into account the interests of society in the long term.

Over its long history, marketing has acquired uruguay mobile phone numbers database universal qualities. On the one hand, it remains a special function aimed at selling products. On the other hand, it has long ago formed its own management structure to realize this opportunity.

In addition, marketing has grown into an independent economic discipline, where commercial activity and its patterns are studied, where new branches in the service sector have been formed (marketing, consulting, research companies).

Specialists in this field must clearly understand that the marketing mix cannot be reduced to just the product and price, distribution and promotion. For the end consumer, these 4 fundamental aspects are expressed in usefulness, value, awareness and accessibility. This is what the system of marketing activities should be based on, helping to achieve the set goal. All these means and methods of promotion must be constantly honed.

Formation of continuous connections and reliable relations between the manufacturer and the client, the buyer and the seller is another qualitative change in the company's marketing concept. If earlier the emphasis was on one-time transactions, now it is on building long-term relations.