Experiential Marketing or Marketing of Experiences
Posted: Thu Jan 23, 2025 6:49 am
is a marketing technique that is increasingly used by companies to reach the heart of the customer in a much less invasive way.
A brand, whatever it may be, has to go beyond conveying a message; it has to be able to excite, make people feel, and ultimately connect with the customer.
German Bernd Schmitt is one of the greatest experts and most important authors on the subject. As a engineering directors email list result, he suggests five types of Experience Marketing .
1. Sensation marketing
Its aim is to attract the customer by producing aesthetic pleasure, emotion, charm and enjoyment through the stimulation of their senses. In addition to sensations, it is also important to know auditory marketing or audio marketing to promote a brand through the emotions provoked by sounds.
2. Marketing of feelings
Its purpose is to awaken a series of positive feelings in the consumer while using a product or service.
3. Thought marketing
Its purpose is to appeal to intelligence to create cognitive experiences that solve problems.
4. Performance marketing
Its objective is to create experiences linked to the body and its movements and signals, to behavior, lifestyle and interaction with others.
5. Relationship marketing
Beyond sensations, feelings and individual actions, this type of Marketing aims to offer intense experiences in connection with other people or groups.
A brand, whatever it may be, has to go beyond conveying a message; it has to be able to excite, make people feel, and ultimately connect with the customer.
German Bernd Schmitt is one of the greatest experts and most important authors on the subject. As a engineering directors email list result, he suggests five types of Experience Marketing .
1. Sensation marketing
Its aim is to attract the customer by producing aesthetic pleasure, emotion, charm and enjoyment through the stimulation of their senses. In addition to sensations, it is also important to know auditory marketing or audio marketing to promote a brand through the emotions provoked by sounds.
2. Marketing of feelings
Its purpose is to awaken a series of positive feelings in the consumer while using a product or service.
3. Thought marketing
Its purpose is to appeal to intelligence to create cognitive experiences that solve problems.
4. Performance marketing
Its objective is to create experiences linked to the body and its movements and signals, to behavior, lifestyle and interaction with others.
5. Relationship marketing
Beyond sensations, feelings and individual actions, this type of Marketing aims to offer intense experiences in connection with other people or groups.