Step 4: Processing and Analysis
Posted: Thu Jan 23, 2025 6:26 am
How to research the collected information?
Your work does not end after the interview. You still need to process and analyze the results of the in-depth interview:
Write a transcript, i.e. digitize your list of ukraine cell phone numbers conversation in text form. You cannot shorten or change the meaning of the interlocutor's phrases. Recordings can be edited from the point of view of semantics, style and punctuation. You can transcribe the audio track with the help of specialists, specialized agencies or yourself.
Upload the recording to disk so that the customer can listen to the original information and the voice of the representative of their audience at any time.
Stage 4 Processing and analysis
Source: shutterstock.com
Methods of analysis of in-depth interview data:
Content research — allows you to compare the results of an online survey with the data collected during in-depth interviews. It is important to determine whether there is anything in common in the behavior of buyers, whether the hypotheses are confirmed, and so on.
The example method - before conducting an interview, you should have hypotheses that need to be tested using the respondents' answers. Let's say you assume that women buy muesli because they think it's healthy. In the interviewees' answers, you need to find arguments that would confirm this hypothesis.
Typological analysis — online surveys should help you divide your audience into segments. In-depth interviews allow you to identify personality types based on key behavioral criteria, which can help confirm, supplement, or refute audience portraits.
There are many methods of analyzing in-depth interviews, among which we have selected the most popular ones. It is important to remember that this is an effective tool for audience research and hypothesis testing, which you must learn to use correctly.
Your work does not end after the interview. You still need to process and analyze the results of the in-depth interview:
Write a transcript, i.e. digitize your list of ukraine cell phone numbers conversation in text form. You cannot shorten or change the meaning of the interlocutor's phrases. Recordings can be edited from the point of view of semantics, style and punctuation. You can transcribe the audio track with the help of specialists, specialized agencies or yourself.
Upload the recording to disk so that the customer can listen to the original information and the voice of the representative of their audience at any time.
Stage 4 Processing and analysis
Source: shutterstock.com
Methods of analysis of in-depth interview data:
Content research — allows you to compare the results of an online survey with the data collected during in-depth interviews. It is important to determine whether there is anything in common in the behavior of buyers, whether the hypotheses are confirmed, and so on.
The example method - before conducting an interview, you should have hypotheses that need to be tested using the respondents' answers. Let's say you assume that women buy muesli because they think it's healthy. In the interviewees' answers, you need to find arguments that would confirm this hypothesis.
Typological analysis — online surveys should help you divide your audience into segments. In-depth interviews allow you to identify personality types based on key behavioral criteria, which can help confirm, supplement, or refute audience portraits.
There are many methods of analyzing in-depth interviews, among which we have selected the most popular ones. It is important to remember that this is an effective tool for audience research and hypothesis testing, which you must learn to use correctly.