Working with objections
Be prepared for the fact that selling expensive goods is accompanied by a large number of objections. Try to place answers to the most common of them on your website, teach managers to correctly respond to buyers' arguments.
Social proof
No one wants to spend big nurse database money without guarantees of the seller's integrity. Your reputation must be impeccable. Real reviews from satisfied customers and logos of partner companies posted on the site will convince a potential buyer that they can do business with you.
Clever ways to sell at a high price
Use native advertising
It has been proven that online banners are no longer perceived by users as a convincing argument in favor of a purchase. Today, more delicate ways are needed to convey to a potential client the idea of the need to purchase a particular product.
Clever ways to sell at a high price
Native advertising differs from regular ads. It does not directly offer to urgently buy the promoted product, but rather tells in detail about its advantages, unobtrusively convincing the user to take a closer look at this offer.
Imagine that you are looking for an apartment. What will be more informative and useful for you: a banner with the name of the residential complex and an appeal to quickly buy housing there or an article written on behalf of a real buyer, which describes the advantages of apartments in this building? The answer is obvious.
Monitor the work of employees
The reason for the decline in sales is often the lack of discipline and professionalism of consultants. Check how they communicate with clients by using the services of mystery shoppers. This is an effective way to identify internal problems, identify sellers who are not coping with their duties.
Don't be afraid to use different scenarios, including provoking employees to show negative emotions towards the buyer. Discuss the results of the check with the sellers, teach them to stay calm in stressful situations and not to give in to inadequate actions of customers.
Use social media advertising.
It would be unwise to ignore the unique opportunity to find new clients among millions of users of VKontakte, YouTube and other social networks. Contextual advertising allows you to show your ads only to those users who are part of your target audience.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients