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Guy Kawasaki: Optimism, Belief in Your Own Product, Empathy

Posted: Thu Jan 23, 2025 6:14 am
by Maksudasm
Wherever this entrepreneur works, he always has an unforgettable and sincere belief in the company's products and in the fact that its activities make the consumer's life easier and more joyful.

Kawasaki began his career as a marketer at the now world-famous Apple company, which at the time of his arrival was just starting to introduce its latest innovation to the market – Macintosh computers. It was then that this brand gained truly wild popularity, first in the US, and a little later in many other countries. Now Kawasaki works with the design company Canva, whose fame has also acquired global proportions.

Guy Kawasaki, Apple marketer

Why do customers trust loan database Kawasaki? Because he sincerely believes in the products he promotes and infects others with this belief. Before releasing a product to the market, he thoroughly thinks through its mission, because he knows very well that if the ultimate goal of a business is only to make a profit, there will be no success. But if the company's products not only satisfy the needs of customers, but also make their lives better and easier, then success will definitely come, as well as high income.

Kawasaki believes that belief in your own product or service is the basis of success. Of course, if you are selling low-quality goods, belief will definitely not help in this case. Your products must be truly needed by the consumer, understandable and accessible.

John Shawl: Empathy, Caring for Customers
Shoal is a renowned American service culture expert, businessman and motivational speaker who places first-class service at the forefront. He believes that it is not enough to simply launch a quality product and organize large-scale and effective advertising campaigns. It is also important to take care of your customers and offer them excellent service.

John Shawl

In his book, “First-Class Service as a Competitive Advantage,” Shoel tells future entrepreneurs the secrets of organizing a first-class business. He is sure that it is necessary to motivate and train your own staff so that they provide potential and current customers with the highest level of service. Only in this way can one-time visitors be converted into regular and loyal users of