11 things you can do to improve your conversion funnel
Posted: Thu Jan 23, 2025 6:04 am
Increase the price
As we mentioned before, increasing the price will naturally provide more room in terms of customer acquisition costs.
2. Increase conversion rates
Use tools like Experiments with Google , Optimizely , or Visual Website Optimizer to increase conversion rates in your funnel. Here are a few things you can do:
Add content upgrades to each blog post – Content upgrades are downloadable bonuses for readers. If someone is reading a great post about SEO, an example would be to include a downloadable SEO checklist within the post. To access the checklist, the reader must provide their email address.
Add testimonials: Voices.com reported a 400% increase in conversion rate after doing this. HubSpot shows some examples.
Add live chat: Abt Electronics reported that adding live chat added 20% in sales. You can try Zoipm or Olark.
Use a single-page checkout: The Vancouver 2010 Olympic Games store increased communication directors email lists their conversion rates by 21.8% simply by switching from a multi-step checkout to a single-page checkout.
Add a popup: Yes, popups still convert very well.
3. SEO / content marketing
In addition to creating content, create resource guides: Qualaroo did a great job creating the “What is Conversion Rate Optimization?” guide. The page is a comprehensive resource with twelve chapters and a downloadable PDF.
Create 10x more content: Did you know that the average length of content for the top three results on Google is around 2,000 words? Brian Dean of Backlinko did a study on over 1 million SEO results and found that to be the case. This means that content marketing is in play. If you want to win in the long run with content marketing, it’s time to focus on creating in-depth content that’s useful to users. But it can’t just be long-form content; you have to add value.
4. Tools
You can use a tool like Hello Bar or SumoMe to collect more emails.
5. Paid advertising
When it comes to paid advertising , it’s all about presenting the right offer to the right target audience. Determining your targeting is up to you, but below are some ideas on where you can direct traffic. From there, you can see what converts best and continue to duplicate that strategy.
6. Drive traffic directly to your content
If you've invested a good amount of time into producing content, it's worth promoting it. In fact, you should spend 80% of your time promoting content. If your content is engaging and fresh, you'll naturally get the engagement you want from users (social shares, email subscribers, etc.). The main thing is the ability to retarget these people after they've visited your site.
As we mentioned before, increasing the price will naturally provide more room in terms of customer acquisition costs.
2. Increase conversion rates
Use tools like Experiments with Google , Optimizely , or Visual Website Optimizer to increase conversion rates in your funnel. Here are a few things you can do:
Add content upgrades to each blog post – Content upgrades are downloadable bonuses for readers. If someone is reading a great post about SEO, an example would be to include a downloadable SEO checklist within the post. To access the checklist, the reader must provide their email address.
Add testimonials: Voices.com reported a 400% increase in conversion rate after doing this. HubSpot shows some examples.
Add live chat: Abt Electronics reported that adding live chat added 20% in sales. You can try Zoipm or Olark.
Use a single-page checkout: The Vancouver 2010 Olympic Games store increased communication directors email lists their conversion rates by 21.8% simply by switching from a multi-step checkout to a single-page checkout.
Add a popup: Yes, popups still convert very well.
3. SEO / content marketing
In addition to creating content, create resource guides: Qualaroo did a great job creating the “What is Conversion Rate Optimization?” guide. The page is a comprehensive resource with twelve chapters and a downloadable PDF.
Create 10x more content: Did you know that the average length of content for the top three results on Google is around 2,000 words? Brian Dean of Backlinko did a study on over 1 million SEO results and found that to be the case. This means that content marketing is in play. If you want to win in the long run with content marketing, it’s time to focus on creating in-depth content that’s useful to users. But it can’t just be long-form content; you have to add value.
4. Tools
You can use a tool like Hello Bar or SumoMe to collect more emails.
5. Paid advertising
When it comes to paid advertising , it’s all about presenting the right offer to the right target audience. Determining your targeting is up to you, but below are some ideas on where you can direct traffic. From there, you can see what converts best and continue to duplicate that strategy.
6. Drive traffic directly to your content
If you've invested a good amount of time into producing content, it's worth promoting it. In fact, you should spend 80% of your time promoting content. If your content is engaging and fresh, you'll naturally get the engagement you want from users (social shares, email subscribers, etc.). The main thing is the ability to retarget these people after they've visited your site.