How does product competitive analysis help companies?
Posted: Thu Jan 23, 2025 6:03 am
Query for AI Assist uses Sprout Social’s integration with OpenAI to generate keyword suggestions for listening queries to speed up your social listening efforts. This helps your team fine-tune listening results and deliver more insightful output while freeing up time for more creative work.
A gif of a user query using AI Assist in the Sprout Social greece b2b leads platform. Users are selecting pre-selected topics generated by AI Assist to build their queries.
Establish reporting ceremony
Create a regular cadence and format for sharing data with other departments and leadership across marketing. Data is only valuable when consumed.
By using a social media management platform like Sprout, your team can view and share presentation-ready reports within our analytics suite. Reports like the Paid vs. Organic report visualize performance across platforms and reveal ways to improve future strategies and tactics.
Think about your last purchase. What makes you choose one product over another? What does it look like? How easy is it to use? Price point?
Consumers must weigh multiple options every time they make a purchase. So it pays to make your brand and products stand out from the competition.
But what makes your product stand out? How can you become the “only option” against your competitors? This is where a competitive analysis of your product comes in. This is the best way to understand how to outperform your competitors and where you might be falling behind.
All the information you need is at your fingertips – you just need the right tools to access it. We'll walk you through today how to conduct a competitive product analysis to inspire your future product and brand positioning.
A gif of a user query using AI Assist in the Sprout Social greece b2b leads platform. Users are selecting pre-selected topics generated by AI Assist to build their queries.
Establish reporting ceremony
Create a regular cadence and format for sharing data with other departments and leadership across marketing. Data is only valuable when consumed.
By using a social media management platform like Sprout, your team can view and share presentation-ready reports within our analytics suite. Reports like the Paid vs. Organic report visualize performance across platforms and reveal ways to improve future strategies and tactics.
Think about your last purchase. What makes you choose one product over another? What does it look like? How easy is it to use? Price point?
Consumers must weigh multiple options every time they make a purchase. So it pays to make your brand and products stand out from the competition.
But what makes your product stand out? How can you become the “only option” against your competitors? This is where a competitive analysis of your product comes in. This is the best way to understand how to outperform your competitors and where you might be falling behind.
All the information you need is at your fingertips – you just need the right tools to access it. We'll walk you through today how to conduct a competitive product analysis to inspire your future product and brand positioning.