Develop a customer-centric culture as one of the sales strategies
Posted: Thu Jan 23, 2025 5:56 am
Customer experience is the single most important factor that determines whether a customer becomes an avid fan and word-of-mouth marketer of your brand or your biggest critic.
Simply put, this is where you win or lose future business.
Research from Defaqto , a leading financial information, ratings and fintech company, estimates that 55% of customers are willing to pay more for brands that have a customer-centric culture.
Sales strategies focused on customer culture
What is a customer-centric culture?
A culture where customer satisfaction and happiness are at the heart of all cmo email list business decisions. Customer-centric companies don’t outsource customer service to a single department, but instead make it part of their core value system and each department feels equally responsible for ensuring customer success.
Zendesk , a leading customer service platform, conducted a detailed study with over 45,000 businesses across 140 countries. One of their key findings was that 68% of customers were annoyed when their issues were handed off for resolution from one department to another. They also found that 70% of customers expect businesses to collaborate across different departments on their behalf.
This means that you should not leave the customer to fend for themselves because of the internal structure of your company. It is important that you develop a culture where customer issues are given top priority across all departments and every section of the company works to deliver a memorable customer experience.
To develop it, you need people with the right skills. Below are the most important customer service skills for modern businesses.
Simply put, this is where you win or lose future business.
Research from Defaqto , a leading financial information, ratings and fintech company, estimates that 55% of customers are willing to pay more for brands that have a customer-centric culture.
Sales strategies focused on customer culture
What is a customer-centric culture?
A culture where customer satisfaction and happiness are at the heart of all cmo email list business decisions. Customer-centric companies don’t outsource customer service to a single department, but instead make it part of their core value system and each department feels equally responsible for ensuring customer success.
Zendesk , a leading customer service platform, conducted a detailed study with over 45,000 businesses across 140 countries. One of their key findings was that 68% of customers were annoyed when their issues were handed off for resolution from one department to another. They also found that 70% of customers expect businesses to collaborate across different departments on their behalf.
This means that you should not leave the customer to fend for themselves because of the internal structure of your company. It is important that you develop a culture where customer issues are given top priority across all departments and every section of the company works to deliver a memorable customer experience.
To develop it, you need people with the right skills. Below are the most important customer service skills for modern businesses.