Consider time: This is critical for C-level executives
Posted: Thu Jan 23, 2025 5:48 am
You need to do everything you say in your sales pitch, especially when dealing with people in high-ranking positions. Since senior executives recognize the value of their time and are increasingly working even on weekends, marketers can send them a sales pitch via email or other means, to stay visible and in sync in today's B2B marketing landscape .
It is a fact that you will be able to close the deal with less problems if you make the right move at the right time.
While sending a sales proposal on a Sunday evening, make the subject line entertaining. Answer all the important points briefly in your proposal and conclude with a clear call to action (CTA). Also, the proposal content should be free of any fluff and entice the C-level executive to call you the next morning.
5. Become a marketing storyteller for C-level executives.
Not all C-suite executives have the same personality, but stories have the power to unite and engage them. The way marketers present their products should show their understanding and knowledge of what they sell, and a great story may be just the thing.
Executives can be authoritarian, humble and open to suggestions, or they can be completely cio & cto email list narcissistic. But, if you can attract them with a compelling story about your product, you will have hit the jackpot with your sales pitch. However, when weaving a plot, make sure to keep the essence of the product in mind, as it is very easy to stray from the central theme and lose sight of the main objective.
Since CEOs won’t accept anything less than impeccable, be thoughtful and research everything you pitch. To do so, consider these statistics from Los Angeles-based digital marketing agency Singlegrain: 92% of consumers want brands to create ads that feel like stories, American consumers consume about 100,500 digital words daily, and the brain processes images 60% faster than words.
6. Develop a relationship.
You need to create your B2B marketing strategy to provide your company with more than just a sales pitch. Strike the right note with C-suite executives by humanizing brand stories to establish a long-term partnership.
C-level executives are creative thinkers, and a sales pitch from a marketer must capture their attention. You should treat C-level executives the same way B2C marketers sell their products to end users. If managers are losing interest in your product, explain the important benefits in depth to regain their focus. Remember to have a contingency plan in case the initial plan fails, and use it wisely.
It is a fact that you will be able to close the deal with less problems if you make the right move at the right time.
While sending a sales proposal on a Sunday evening, make the subject line entertaining. Answer all the important points briefly in your proposal and conclude with a clear call to action (CTA). Also, the proposal content should be free of any fluff and entice the C-level executive to call you the next morning.
5. Become a marketing storyteller for C-level executives.
Not all C-suite executives have the same personality, but stories have the power to unite and engage them. The way marketers present their products should show their understanding and knowledge of what they sell, and a great story may be just the thing.
Executives can be authoritarian, humble and open to suggestions, or they can be completely cio & cto email list narcissistic. But, if you can attract them with a compelling story about your product, you will have hit the jackpot with your sales pitch. However, when weaving a plot, make sure to keep the essence of the product in mind, as it is very easy to stray from the central theme and lose sight of the main objective.
Since CEOs won’t accept anything less than impeccable, be thoughtful and research everything you pitch. To do so, consider these statistics from Los Angeles-based digital marketing agency Singlegrain: 92% of consumers want brands to create ads that feel like stories, American consumers consume about 100,500 digital words daily, and the brain processes images 60% faster than words.
6. Develop a relationship.
You need to create your B2B marketing strategy to provide your company with more than just a sales pitch. Strike the right note with C-suite executives by humanizing brand stories to establish a long-term partnership.
C-level executives are creative thinkers, and a sales pitch from a marketer must capture their attention. You should treat C-level executives the same way B2C marketers sell their products to end users. If managers are losing interest in your product, explain the important benefits in depth to regain their focus. Remember to have a contingency plan in case the initial plan fails, and use it wisely.