Attention: Capture the customer's attention through an
Posted: Thu Jan 23, 2025 5:42 am
This technique is based on attracting the customer's attention, generating interest in the product or service, awakening the desire to acquire and, finally, inciting the purchase action. attractive message or proposal. Interest: Generate interest in the product or service by presenting its benefits and how it can solve the customer's problems. Desire: Awaken the desire to purchase by showing how the product or service can improve the customer's life. Action: Incite purchase action through a clear and attractive call to action. Example of AIDA sales technique Suppose you are a home appliance retailer.
You could grab the customer's attention with uk phone number list a special offer (attention), talk about the features and benefits of a particular product (interest), show how this product could make their daily life easier (desire), and finally offer a limited promotion to encourage immediate purchase (action). Success stories and examples of good practices in sales techniques While most companies and businesses use sales techniques as another ally to achieve their goals, others have made negative use of them and have damaged their image. Sales techniques try to make the customer see that our solution is built to help them solve their problems in an efficient way.
However, manipulation only tries to sell at any price , even if it is necessary to deceive the customer or offer a solution that does not actually exist or does not correspond to reality. Confusing persuasion with manipulation or deception can have negative consequences for the business in the long term. That is why it is always important to use sales techniques in an ethical and customer-focused manner , seeking to provide value and meet their needs in the best possible way. To clearly see that sales techniques are only a means to improve sales efficiency and not a strategy to deceive customers, it is useful to examine some success stories and examples of good practices .
You could grab the customer's attention with uk phone number list a special offer (attention), talk about the features and benefits of a particular product (interest), show how this product could make their daily life easier (desire), and finally offer a limited promotion to encourage immediate purchase (action). Success stories and examples of good practices in sales techniques While most companies and businesses use sales techniques as another ally to achieve their goals, others have made negative use of them and have damaged their image. Sales techniques try to make the customer see that our solution is built to help them solve their problems in an efficient way.
However, manipulation only tries to sell at any price , even if it is necessary to deceive the customer or offer a solution that does not actually exist or does not correspond to reality. Confusing persuasion with manipulation or deception can have negative consequences for the business in the long term. That is why it is always important to use sales techniques in an ethical and customer-focused manner , seeking to provide value and meet their needs in the best possible way. To clearly see that sales techniques are only a means to improve sales efficiency and not a strategy to deceive customers, it is useful to examine some success stories and examples of good practices .