Tips for promoting content in Zen

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Since the main format in Zen is still articles, we have collected for you several recommendations on their promotion based on our own experience and the experience of advertisers and marketers, described in cases.

Zen is good over long distances. It is great for building demand and reputation for a brand or product. The effect can be cumulative and noticeable only after several weeks of the advertising campaign.
Direct sales are not the goal of promotion in macedonia telegram number database Zen. This is especially true for complex or expensive products. However, this does not mean that there will be no applications and that the advertising campaign does not need to be optimized for them. Readers can book a room in the promoted hotel or leave a request for an apartment selection, but they rarely make a purchase immediately after reading. Reading influences their opinion, and they can buy later.
All content options need to be tested. For articles, it is best to make 5 versions of titles and covers. After testing, you will be able to understand what provides the best coverage. A good CTR is more than 3%. If it is lower, then it is worth refining the covers and titles. And if the idea worked, it is better to continue using it, without fear of small repetitions.