How to Use Social Media for B2B Market Research
Posted: Thu Jan 23, 2025 5:14 am
Here’s how a powerful social media management solution can bring your data to life and enable you to effectively leverage the above methods.
Monitor market trends by tracking keywords and hashtags
Use social listening to conduct real-time B2B market research france b2b leads by tracking keywords and hashtags in customer conversations. This will reveal insights about competing brands and future trends in the industry.
For example, Sprout's Listening solution, along with our AI-powered query builder, enables you to apply keyword searches to thousands of social conversations across the web to glean targeted insights about your brand and business context .
Your team can customize searches by including or excluding keywords most relevant to your business, and analyze the results to discover what your customers care about most. As a result, your team can get a large sample size for market research without getting overwhelmed.
Watch this video to learn how query builders help research teams gather targeted information from social data.
Screenshot of a Linkedin video from Sprout’s social listening tool, which cuts through 3 million social conversations and extracts only those related to the hashtag “Barbie.”
Analyze social media data, such as customer conversations, trending topics, and hashtags, to identify top competitors in your industry, including direct competitors or companies offering similar products or services.
Monitor market trends by tracking keywords and hashtags
Use social listening to conduct real-time B2B market research france b2b leads by tracking keywords and hashtags in customer conversations. This will reveal insights about competing brands and future trends in the industry.
For example, Sprout's Listening solution, along with our AI-powered query builder, enables you to apply keyword searches to thousands of social conversations across the web to glean targeted insights about your brand and business context .
Your team can customize searches by including or excluding keywords most relevant to your business, and analyze the results to discover what your customers care about most. As a result, your team can get a large sample size for market research without getting overwhelmed.
Watch this video to learn how query builders help research teams gather targeted information from social data.
Screenshot of a Linkedin video from Sprout’s social listening tool, which cuts through 3 million social conversations and extracts only those related to the hashtag “Barbie.”
Analyze social media data, such as customer conversations, trending topics, and hashtags, to identify top competitors in your industry, including direct competitors or companies offering similar products or services.