2. Actively break down silos
Posted: Thu Jan 23, 2025 4:56 am
“One of our main challenges as a team is collaborating with other departments and stakeholders on key initiatives or campaigns when it comes to organic social,” Kelly Bean, Social Media and Community Manager at Trustpilot, tells us. So one of the tips she has is to enhance these processes.
“What we’re aiming to do in 2024 is create a seamless internal process so that key stakeholders understand what is needed when briefing our team, how this ties into our overall business strategy and how our team finland b2b leads operates when planning future content.”
A purple graphic with a quote that reads, “What we’re aiming to do in 2024 is create a seamless internal process so that key stakeholders understand what is needed when briefing our team, how this ties into our overall business strategy and how our team operates when planning future content.” by Kelly Bean, Social Media + Community Manager at Trustpilot.
“It’s very much in the testing phase,” she explains. “But we’re hoping that in time, these shared calendars can feed into our master calendar and make things much smoother for us as a team!”
3. Tap influencer, creator and advocate voices
A great way to target your audience on a more personal level is to partner with influencers in your niche to help you promote your products organically.
When you partner with an established influencer with an active following in your niche, you expose your brand to a new audience that might not be aware of your company.
Many brands are also turning to nanoinfluencers, who cultivate a small but passionate niche of followers. As influencer marketing becomes increasingly common, a micro- or nanoinfluencer can convey an extra level of authenticity. With an audience of loyal followers that know, like and trust them, a collaboration will let their followers know they recommend you as a brand to trust as well.
“What we’re aiming to do in 2024 is create a seamless internal process so that key stakeholders understand what is needed when briefing our team, how this ties into our overall business strategy and how our team finland b2b leads operates when planning future content.”
A purple graphic with a quote that reads, “What we’re aiming to do in 2024 is create a seamless internal process so that key stakeholders understand what is needed when briefing our team, how this ties into our overall business strategy and how our team operates when planning future content.” by Kelly Bean, Social Media + Community Manager at Trustpilot.
“It’s very much in the testing phase,” she explains. “But we’re hoping that in time, these shared calendars can feed into our master calendar and make things much smoother for us as a team!”
3. Tap influencer, creator and advocate voices
A great way to target your audience on a more personal level is to partner with influencers in your niche to help you promote your products organically.
When you partner with an established influencer with an active following in your niche, you expose your brand to a new audience that might not be aware of your company.
Many brands are also turning to nanoinfluencers, who cultivate a small but passionate niche of followers. As influencer marketing becomes increasingly common, a micro- or nanoinfluencer can convey an extra level of authenticity. With an audience of loyal followers that know, like and trust them, a collaboration will let their followers know they recommend you as a brand to trust as well.