Step 2 – Aligning Marketing Strategy with Product Distribution Channels
Posted: Thu Jan 23, 2025 4:47 am
The demand generation mechanism assumes the interconnection of all marketing efforts with product sales channels. It is important to choose the right demand generation methods for each specific product or service. Advertising campaigns for launching new products on the market are often based on the wow effect or intrigue: buyers know that some equipment or clothing will appear soon, but all the details are hidden until the start of sales.
This method allows you to stimulate impulse purchases, but for its implementation it requires combined promotion channels: from classic advertising on television and radio to native PR on social networks.
For cosmetics and perfumes, food mint database mint database and drinks, one of the main means of generating demand is organizing promotions : potential consumers are offered a small sample of the product as a gift in exchange for a review of it or a publication in web groups with the corresponding hashtag.
The following tools are used to stimulate consumer demand for a product and willingness to pay for it:
Landing pages created for the purpose of familiarization with products or services.
Native advertising distributed on sites that are popular with potential customers.
PR inserts in YouTube videos and mobile apps. This promotion channel is most effective if your target audience is zoomers and millennials.
UGC content. Don't be afraid to involve not only famous bloggers but also ordinary users in creating such material: offer them to create reviews (text with photos or in video format) in exchange for a cash bonus. Such publications will help potential clients not only get acquainted with the brand's products but also see them in action in real conditions.
UGC content
Advertising with opinion leaders, who, according to available statistics, are trusted by 65% of social network users. Try to choose bloggers with no more than 5,000 subscribers for such PR - as a rule, such an audience is united by similar interests and passions. In addition, you can advertise in several small resources to cover as many segments of your target audience as possible.
Email newsletters (including distribution of PR messages in messengers). This promotion channel allows you to work with a warm audience that has not used the product or service, but is well acquainted with the seller.
When introducing offers to the market at the stage of demand generation for goods, SEO promotion and contextual advertising show minimal efficiency: due to the fact that consumers are not yet familiar with the new product, they do not search for it on the Internet by name or article. Before you start using these tools, you need to create information noise. Classic advertising channels are perfect for this: television, radio, outdoor PR, printed products.
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Sales Triggers That Have Never Failed
This method allows you to stimulate impulse purchases, but for its implementation it requires combined promotion channels: from classic advertising on television and radio to native PR on social networks.
For cosmetics and perfumes, food mint database mint database and drinks, one of the main means of generating demand is organizing promotions : potential consumers are offered a small sample of the product as a gift in exchange for a review of it or a publication in web groups with the corresponding hashtag.
The following tools are used to stimulate consumer demand for a product and willingness to pay for it:
Landing pages created for the purpose of familiarization with products or services.
Native advertising distributed on sites that are popular with potential customers.
PR inserts in YouTube videos and mobile apps. This promotion channel is most effective if your target audience is zoomers and millennials.
UGC content. Don't be afraid to involve not only famous bloggers but also ordinary users in creating such material: offer them to create reviews (text with photos or in video format) in exchange for a cash bonus. Such publications will help potential clients not only get acquainted with the brand's products but also see them in action in real conditions.
UGC content
Advertising with opinion leaders, who, according to available statistics, are trusted by 65% of social network users. Try to choose bloggers with no more than 5,000 subscribers for such PR - as a rule, such an audience is united by similar interests and passions. In addition, you can advertise in several small resources to cover as many segments of your target audience as possible.
Email newsletters (including distribution of PR messages in messengers). This promotion channel allows you to work with a warm audience that has not used the product or service, but is well acquainted with the seller.
When introducing offers to the market at the stage of demand generation for goods, SEO promotion and contextual advertising show minimal efficiency: due to the fact that consumers are not yet familiar with the new product, they do not search for it on the Internet by name or article. Before you start using these tools, you need to create information noise. Classic advertising channels are perfect for this: television, radio, outdoor PR, printed products.
Recommended articles on this topic:
Examples of USP to make yours even cooler
How to get contacts from a client: the most effective methods
Sales Triggers That Have Never Failed