Laser projections
Posted: Thu Jan 23, 2025 4:47 am
Unmanned aerial vehicles have been used in advertising and advertising technologies for various campaigns for several years now. Drones are used to form flying PR stands, hang banners in the air, and shoot videos. For example, Audi used several drones to present its SQ5 cars.
Multicopters can take advertising shots for cars and real estate from a bird's eye view.
Holograms
The technology is not new, but facebook database has not yet become a part of everyday life due to technical difficulties. Holographic systems require the presence of a special aerosol in the air or special screens.
Holograms
So, Barbie introduced a new doll using this technology. The bot toy responds to voice commands, can answer questions about the weather and work as an alarm clock.
A Russian example of holographic advertising is the presentation of the flagship model BMW 7 in 2015 for the brand's clients and journalists, where the performing artist interacted with holographic objects throughout the show.
Laser projections
These technologies can rightfully be considered veterans, as they have been used for more than 10 years. Proper organization turns the show into a real spectacle, where you can advertise anything, projecting laser beams onto buildings, trees and even clouds.
In 2013, Nike used this technology to transform streets into makeshift football pitches. Thanks to the large number of photos and videos online, the campaign became known to a large number of people.
Read also!
"USP examples to help you come up with your own that's even better"
Read more
Augmented and Virtual Reality Methods
Much newer advertising technologies are AR and VR, which became popular with buyers a couple of years ago. This stands for augmented and virtual reality. They are used to show the user “live” advertising, which can be viewed from the first person. Any situation can be simulated, even one that you will never see in life. Such advertising is divided into two directions.
Active PR, which includes various games and moving objects. Dutch Lady, a milk producer, launched an advertising campaign Flying Farm in the form of an AR application, with which you can watch the work of the farm.
Passive advertising is signs and banners. When pointing a phone camera or smart glasses at a sign of an establishment, the user will be presented with information about the establishment: prices, menu, distance to the premises or, for example, the presence of Wi-Fi.
How else is AR used in advertising? Augment uses this technology to show virtual interiors. Their PR pages in well-known publications on various topics contain markers for AR programs. Using a smartphone camera aimed at a PR marker, the user sees a three-dimensional interior on the screen.
In Russia, the company HoloGroup is responsible for developing AR applications. It is also engaged in creating software for Microsoft's Hololens smart glasses. This company has several investors: Hyundai, Uralkali, Novatek, Auchan.
Multicopters can take advertising shots for cars and real estate from a bird's eye view.
Holograms
The technology is not new, but facebook database has not yet become a part of everyday life due to technical difficulties. Holographic systems require the presence of a special aerosol in the air or special screens.
Holograms
So, Barbie introduced a new doll using this technology. The bot toy responds to voice commands, can answer questions about the weather and work as an alarm clock.
A Russian example of holographic advertising is the presentation of the flagship model BMW 7 in 2015 for the brand's clients and journalists, where the performing artist interacted with holographic objects throughout the show.
Laser projections
These technologies can rightfully be considered veterans, as they have been used for more than 10 years. Proper organization turns the show into a real spectacle, where you can advertise anything, projecting laser beams onto buildings, trees and even clouds.
In 2013, Nike used this technology to transform streets into makeshift football pitches. Thanks to the large number of photos and videos online, the campaign became known to a large number of people.
Read also!
"USP examples to help you come up with your own that's even better"
Read more
Augmented and Virtual Reality Methods
Much newer advertising technologies are AR and VR, which became popular with buyers a couple of years ago. This stands for augmented and virtual reality. They are used to show the user “live” advertising, which can be viewed from the first person. Any situation can be simulated, even one that you will never see in life. Such advertising is divided into two directions.
Active PR, which includes various games and moving objects. Dutch Lady, a milk producer, launched an advertising campaign Flying Farm in the form of an AR application, with which you can watch the work of the farm.
Passive advertising is signs and banners. When pointing a phone camera or smart glasses at a sign of an establishment, the user will be presented with information about the establishment: prices, menu, distance to the premises or, for example, the presence of Wi-Fi.
How else is AR used in advertising? Augment uses this technology to show virtual interiors. Their PR pages in well-known publications on various topics contain markers for AR programs. Using a smartphone camera aimed at a PR marker, the user sees a three-dimensional interior on the screen.
In Russia, the company HoloGroup is responsible for developing AR applications. It is also engaged in creating software for Microsoft's Hololens smart glasses. This company has several investors: Hyundai, Uralkali, Novatek, Auchan.