Define the format, goals, and audience of your content
Posted: Thu Jan 23, 2025 4:30 am
This is where it all starts: decide who you're writing for, what channel you plan to use, and how best to reach that target audience's pain points. While beginners prefer how-to guides, management teams are more likely to read industry reports or interviews with experts.
Additionally, Gen Z audiences and B2C customers may resonate with TikTok and meme-based content, while older millennials and B2B companies may prefer more research-based content.
We suggest you start by asking yourself these questions:
**Clearly identify your target audience. This will set the tone, style, and messaging of your content.
What problem does it solve? Your content should offer value to your audience. Determine the specific problem it addresses or the need it fulfills.
How will the right intent be measured? Establish clear metrics to measure the effectiveness of your content. For example, website traffic, engagement, conversions, or brand awareness.
**Make sure your content brings something unique or valuable that your audience hasn't seen before. It could be a new perspective, a practical tip, or a creative solution to an existing problem.
Pro tip: Add these questions to your checklist as subpoints. Your content strategist (or content manager) can take charge of answering these questions and incorporating them into your content outline or brief. This provides a fail-safe framework for planning targeted, engaging content that resonates with your audience and drives results.
Step 2: Investigate thoroughly
Once the goals and audience have been defined, it is time to move on to the research phase.
Here's a breakdown of the key areas you can explore:
1. Keyword research
This is the first step for any SEO-oriented content – blog posts, eBooks, or canadian cfo email list whitepapers. Some points you can ask your team to check at this stage are whether they have:
Identified the main and secondary keywords
Search intent analyzed (transaction, navigation, information)
Including long tail keywords for more targeted traffic
2. Competitor analysis
This is where you identify gaps in your competitors’ content pieces on the same topic. Are there any topics they haven’t covered? Can you offer a unique perspective or additional information?
Additionally, Gen Z audiences and B2C customers may resonate with TikTok and meme-based content, while older millennials and B2B companies may prefer more research-based content.
We suggest you start by asking yourself these questions:
**Clearly identify your target audience. This will set the tone, style, and messaging of your content.
What problem does it solve? Your content should offer value to your audience. Determine the specific problem it addresses or the need it fulfills.
How will the right intent be measured? Establish clear metrics to measure the effectiveness of your content. For example, website traffic, engagement, conversions, or brand awareness.
**Make sure your content brings something unique or valuable that your audience hasn't seen before. It could be a new perspective, a practical tip, or a creative solution to an existing problem.
Pro tip: Add these questions to your checklist as subpoints. Your content strategist (or content manager) can take charge of answering these questions and incorporating them into your content outline or brief. This provides a fail-safe framework for planning targeted, engaging content that resonates with your audience and drives results.
Step 2: Investigate thoroughly
Once the goals and audience have been defined, it is time to move on to the research phase.
Here's a breakdown of the key areas you can explore:
1. Keyword research
This is the first step for any SEO-oriented content – blog posts, eBooks, or canadian cfo email list whitepapers. Some points you can ask your team to check at this stage are whether they have:
Identified the main and secondary keywords
Search intent analyzed (transaction, navigation, information)
Including long tail keywords for more targeted traffic
2. Competitor analysis
This is where you identify gaps in your competitors’ content pieces on the same topic. Are there any topics they haven’t covered? Can you offer a unique perspective or additional information?