Avoid using multiple colors, fonts, and capital letters
Posted: Thu Jan 23, 2025 4:27 am
12. Use a clear and reliable sender name
If the recipient doesn't know who you are, they are less likely to trust you. To avoid this, you can:
◆Avoid using obscure email addresses, such as [email protected]
◆Don't change your sender name frequently
Include your full name or the name of the company you work for (e.g. MarK from Geeksend, Allen at Tencent) to make it recognizable
Besides what may be considered a bad signal by spam filters, texts that use too many colors, fonts, and capital letters may also trigger distrust in recipients. If an email is opened with hard-to-read text in multiple colors, each sentence is in a different font, and the title or large blocks of text are in capital letters, these characteristics will make spam filters mark it as spam without hesitation.
However, if you still want to play around with fonts and colors without affecting your sender reputation, we recommend avoiding using more than two readable colors (one for the main text or background, and one argentina telegram database for the CTA) and sticking to only one font. It is best to use only your company's brand colors and fonts to ensure that your emails are visually recognizable and trustworthy.
14. Avoid too many links
Too many links is also a typical feature of spam. Many people tend to add a lot of links in their emails, almost including the entire website content in the email. However, ESP does not welcome too many links. Before adding links, be sure to think carefully whether it is really necessary. Only links that are really necessary should be included in the email content. In short, the fewer the number of links, the better, so as to avoid being filtered by spam.
15. Check email delivery
It is essential to regularly monitor your email delivery, including indicators such as open rate, click rate and unsubscribe rate. Timely adjust and optimize your email sending strategy to ensure that your emails can maximize the reach of your target audience and promote their participation and response.
in conclusion
In today's highly competitive email marketing environment, it is crucial to ensure that your emails can successfully reach the audience's inbox. Through the 15 tips introduced in this article, you can better understand how to improve the deliverability of your emails and avoid being classified as spam. From optimizing email content to managing sender reputation, each measure is crucial to improving the effectiveness of email marketing . I hope these measures can help you create a more attractive and effective email marketing strategy, establish a closer connection with your target audience, and achieve better marketing results.
If the recipient doesn't know who you are, they are less likely to trust you. To avoid this, you can:
◆Avoid using obscure email addresses, such as [email protected]
◆Don't change your sender name frequently
Include your full name or the name of the company you work for (e.g. MarK from Geeksend, Allen at Tencent) to make it recognizable
Besides what may be considered a bad signal by spam filters, texts that use too many colors, fonts, and capital letters may also trigger distrust in recipients. If an email is opened with hard-to-read text in multiple colors, each sentence is in a different font, and the title or large blocks of text are in capital letters, these characteristics will make spam filters mark it as spam without hesitation.
However, if you still want to play around with fonts and colors without affecting your sender reputation, we recommend avoiding using more than two readable colors (one for the main text or background, and one argentina telegram database for the CTA) and sticking to only one font. It is best to use only your company's brand colors and fonts to ensure that your emails are visually recognizable and trustworthy.
14. Avoid too many links
Too many links is also a typical feature of spam. Many people tend to add a lot of links in their emails, almost including the entire website content in the email. However, ESP does not welcome too many links. Before adding links, be sure to think carefully whether it is really necessary. Only links that are really necessary should be included in the email content. In short, the fewer the number of links, the better, so as to avoid being filtered by spam.
15. Check email delivery
It is essential to regularly monitor your email delivery, including indicators such as open rate, click rate and unsubscribe rate. Timely adjust and optimize your email sending strategy to ensure that your emails can maximize the reach of your target audience and promote their participation and response.
in conclusion
In today's highly competitive email marketing environment, it is crucial to ensure that your emails can successfully reach the audience's inbox. Through the 15 tips introduced in this article, you can better understand how to improve the deliverability of your emails and avoid being classified as spam. From optimizing email content to managing sender reputation, each measure is crucial to improving the effectiveness of email marketing . I hope these measures can help you create a more attractive and effective email marketing strategy, establish a closer connection with your target audience, and achieve better marketing results.