Analyze the Intent of Pages that Rank
Posted: Thu Jan 23, 2025 4:11 am
Start by using a keyword to identify a broader set.
Open Keyword Overview , enter your keyword, and click Search .
What we are looking for are "related keywords".
Related Keywords in Keyword Overview
Export keywords to a spreadsheet and group those that answer the same question.
Keyword exports
Next, you need to focus on using each set of keywords to visualize your site structure and potential pages.
The last step is to categorize the keywords.
keyword ranking by category
Pro Tip : Organize your keywords by submitting them to Semrush’s Keyword Strategy Builder .
Mindmap in Keyword Strategy Builder
Search intent is the reason why a user performs a search.
There are four types of search intent:
Navigational : Trying to find something
Informational : Trying to find out more about something
Transactional : Trying to perform a specific action
Commercial : Try to find out more before making a purchasing decision
One of Google's main goals is to india car owner phone number list make sure that the content on your page matches people's search intent.
So make sure that the content of your page always matches the user's intent for the keyword you are targeting.
To quickly find the intent of a keyword, use our Keyword Overview tool.
Open Keyword Overview , enter your keyword, and click Search .
What we are looking for are "related keywords".
Related Keywords in Keyword Overview
Export keywords to a spreadsheet and group those that answer the same question.
Keyword exports
Next, you need to focus on using each set of keywords to visualize your site structure and potential pages.
The last step is to categorize the keywords.
keyword ranking by category
Pro Tip : Organize your keywords by submitting them to Semrush’s Keyword Strategy Builder .
Mindmap in Keyword Strategy Builder
Search intent is the reason why a user performs a search.
There are four types of search intent:
Navigational : Trying to find something
Informational : Trying to find out more about something
Transactional : Trying to perform a specific action
Commercial : Try to find out more before making a purchasing decision
One of Google's main goals is to india car owner phone number list make sure that the content on your page matches people's search intent.
So make sure that the content of your page always matches the user's intent for the keyword you are targeting.
To quickly find the intent of a keyword, use our Keyword Overview tool.