What are the points of the strategy for launching promotions to attract customers?
Posted: Thu Jan 23, 2025 4:11 am
To successfully attract customers through various promotions, you must first develop a strategy for their implementation.
Planning of demand support activities occurs as follows:
The goal of the customer acquisition campaign is determined.
The types of shares that will be used are bolivia mobile phone numbers database selected.
A program of events is developed: time frames, the number of bonuses and gifts (budget) are designated, the conditions for receiving them are formed, methods of notifying the audience are developed, a mechanism for responding to the promotion is calculated, and testing is carried out.
The developed program is being implemented in practice.
The results are being evaluated.
How to Come Up with a Promotion to Attract Clients: Step-by-Step Instructions
Step 1. Decide who will participate in the action.
There are three factors that influence the results of customer acquisition activities:
Firstly, customers who pay attention to advertising and come to the store.
Secondly , the salespeople working at the points of sale. A good offer can only interest customers, but ultimately everything depends on the behavior of the store employees.
And thirdly, the manager (director, manager) who controls the promotion. He is responsible for the correct and timely implementation of all the planned steps. He must monitor the display of goods, the work of the staff, and monitor changes in sales.
A manager who is truly interested in success and is active is the main condition for effective client attraction.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
Step 2. We clarify what motivates the participants of the action .
Everyone who takes part in promotions to attract customers has their own motives.
Consumers come to the store for the thing they need, wanting to buy a quality and inexpensive product. At the same time, they are pleased with the opportunity to receive a nice gift.
It is important for the seller that the successful course of the promotion affects his salary. It is the material factor that mainly determines how well the employee will perform his duties.
Planning of demand support activities occurs as follows:
The goal of the customer acquisition campaign is determined.
The types of shares that will be used are bolivia mobile phone numbers database selected.
A program of events is developed: time frames, the number of bonuses and gifts (budget) are designated, the conditions for receiving them are formed, methods of notifying the audience are developed, a mechanism for responding to the promotion is calculated, and testing is carried out.
The developed program is being implemented in practice.
The results are being evaluated.
How to Come Up with a Promotion to Attract Clients: Step-by-Step Instructions
Step 1. Decide who will participate in the action.
There are three factors that influence the results of customer acquisition activities:
Firstly, customers who pay attention to advertising and come to the store.
Secondly , the salespeople working at the points of sale. A good offer can only interest customers, but ultimately everything depends on the behavior of the store employees.
And thirdly, the manager (director, manager) who controls the promotion. He is responsible for the correct and timely implementation of all the planned steps. He must monitor the display of goods, the work of the staff, and monitor changes in sales.
A manager who is truly interested in success and is active is the main condition for effective client attraction.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
Step 2. We clarify what motivates the participants of the action .
Everyone who takes part in promotions to attract customers has their own motives.
Consumers come to the store for the thing they need, wanting to buy a quality and inexpensive product. At the same time, they are pleased with the opportunity to receive a nice gift.
It is important for the seller that the successful course of the promotion affects his salary. It is the material factor that mainly determines how well the employee will perform his duties.