Formation of the Osterwalder Business Model
A business model rewritten from scratch is no longer an applied theory built on unconfirmed assumptions. It will already contain clear principles for the full-fledged construction or development of a business.
In addition, evaluate your own rightness: the more your assessments and the client's are in line, the more objective your judgments are. But don't be sad about discrepancies. They will be there, and it is quite normal if, with the right selection of questions, there are many of them.
#4 Detailed research
A more detailed analysis self employed database should answer the question of what specific features of your product should solve consumer problems. And also - what functional features distinguish it from competitors' products.
To be specific, let's say you're bringing a selfie drone to market:
Weight – up to 200 g, which means it does not require registration with the Federal Civil Aviation Authority (FCAA).
There is Wi-Fi.
GPS control is present.
Video quality is high: 720p (higher than competing products in the same price range).
Folding design (portability).
Easy to use (plus a free app for smartphone control).
There is an option to directly download software from the gadget to the computer.
Flight duration is 20 minutes.
Let's say that among the fifty potential customers you selected, all of them spoke positively about this drone model. However, there were also some comments, in particular:
Long-term operation in the air – up to 20 minutes, will require a more serious charge – up to 240 minutes versus 120 with a standard configuration. Long-term flying is cool, but waiting 4 hours to launch again... In fact, this sets a strict regime for using the drone – no more than once a day.
Consumers also said they would like to have a wider range of colors for these "toys." That is, not just black and white, dark blue, and bottle green (why are these the only colors available, really?), but something cheerful.
Then we start studying competitors' developments (JJRC, Zerotech, Xiro Xplorer, Yuneec Breeze). We evaluate the potential of our own product in comparison with competitors' analogues and... fill out the business model again (for the third time). At this stage, you should not save your own efforts. The principle at work here is: "It is better to remake the model seven times than to bring to market something that no one needs once!"
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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