Demographic segmentation of the market is performed according to criteria such as the age and gender of the target client, their education, income level and occupation. These parameters are used most often, since they determine to the greatest extent what a person needs a product for and how much they are willing to pay for it.
Demographic segmentation
Geographic segmentation
Geographic market segmentation can be considered both as a type of demographic segmentation and as a separate category. In this process, potential customers are divided into groups depending on their location.
The user's geography also influences vnpay database their needs, desires, and interests. Therefore, limiting segments to such boundaries can help in determining marketing techniques for specific consumers.
Geographic segmentation
Firmographic segmentation
This category is similar in its criteria to demographic segmentation. The difference is that it analyzes the characteristics of companies rather than individuals. Among other things, such indicators as the size of the company and the number of employees on staff are subject to consideration. Based on this data, it is possible to distinguish small businesses from large corporations and use the appropriate approach.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template