Complex product

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If you own a wholesale shoe company, then customers who purchase goods from you do not need additional instructions: they themselves understand perfectly well how to promote these products.

It's a completely different story if you have some kind of complex service, online service or training. The client purchased the product, didn't figure out how to use it, and never showed up again.

What to do? Conduct training events that colombia mobile phone numbers database can retain customers. Tell people who have bought your product how to use it correctly or sell it successfully.

Establish feedback with such clients so that they can ask you for advice if needed. Even if you just call a person sometimes, ask about their affairs and help solve the problem that has arisen, this will already strengthen your cooperation.

Natural outflow
It is almost impossible to fight this. There will always be clients who go to other companies because the price is lower, the discount is bigger, etc. Or a person simply moves to another city, and therefore is no longer able to use your services.

Customer Retention_Churn

Establishing feedback with clients will help to level the situation somewhat. Try to find out from those who refused why they preferred another company to yours, what they didn’t like about you specifically.

Based on this data, you can take appropriate measures to reduce customer churn. Of course, you won’t be able to retain absolutely everyone, but you can minimize losses.

The main goal of customer retention
A series of actions aimed at collecting information about the behavior of potential buyers, identifying their needs and capabilities, maintaining customer interest in the company's goods and services for the purpose of subsequent analysis of the data obtained is called retention marketing.

In simple terms, customer retention is a company's actions designed to encourage a person to make a repeat purchase and also to increase the average purchase bill.

For retention marketing to function properly, you need to constantly look for new customers and attract their attention to the company. After all, in order to retain a client, you first need to get him.

How to Calculate Customer Retention Rate
This coefficient shows how well the company can retain its clients. Calculating the required figure is not difficult.