2. Nurture lasting partnerships

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Instead of hosting multiple one-off influencer collaborations, focus on fostering lasting partnerships. Remember that influencers are the artists that bring the content to life, so embrace creating your band of partners. Building upon the same partnerships will further nurture trust with audiences and enable more opportunities for them to learn about those influencers. For example, for the #TopicalsGoneToGhana campaign, the brand included some influencers that also attended the Bermuda trip, allowing the brand to further activate their current brand partnerships and the personalities of those influencers.

3. Use social listening to evaluate partnerships and iterate
Remember our analogy: influencers are the artists and czechia b2b leads social data is the music sheet. Use social listening data to evaluate your existing audience’s interests and current influencers that could already be a part of your brand conversation. With Sprout Social’s Listening tools you can monitor relevant hashtags, keywords and brand mentions to help you identify audience insights. For example, you may notice an influencer who already has a genuine connection with your brand’s product or service before being paid to use it in a collaboration. Tapping into existing customers as influencers reaches another level of authentic marketing. As you consider current and future influencer-brand partnerships, make a point to analyze those collaborations. See how your audience responds and adjust your influencer strategy accordingly.

What’s next: Evaluate and improve your future influencer partnerships
To continue creating attention-grabbing campaigns, remember to lean on using data to understand your influencer-brand collaboration performance. Learning from existing partnerships will fuel future collaborations. If you haven’t already, consider using influencer marketing platforms to help you get the analytics and insights your brand needs.