Facebook Messenger for businesses: how to turn this network into your best ally?
Posted: Thu Jan 23, 2025 3:37 am
What is Facebook Messenger for Business?
Why do you need to use Messenger for Business?
How to use Facebook Messenger for company customer service?
Important Facebook Messenger Alerts for Businesses
Agility
Efficiency
Want to master the art of chat? Learn how to implement chat in your company and take advantage of the full potential of this tool!
Tool for managing customer service via Facebook Messenger for companies
Everyone knows that Facebook is one of the most famous social networks in the world. But did you know that, in addition to entertainment, the site can be a great customer service tool through Facebook Messenger for companies?
Social media and networks have long since ceased to be fusion database for entertainment. Today, they have become an extremely important – and necessary – tool for improving relationships with digital customers. And for this, Facebook Messenger for businesses is one of the best and most used channels.
After all, Facebook is the most used social network in Brazil and in the world , with more than 2 billion active users, 400 new users per minute and 4 million likes. Not to mention that this network is accessed 8 times a day, a number higher than Instagram and Twitter. And, of course, a quick search is enough to notice that even the largest organizations in the market have a Facebook Messenger account for companies. Such as Magazine Luiza, Extra, Coca-Cola, etc.
You might be thinking: I have a small import store, I don't need a dedicated Messenger for Business strategy , I can simply communicate with customers as I do with my personal network.
WRONG!
Don't do this. This strategy may seem like it will bring you closer to your customers, but it can have a series of very disastrous consequences. For example:
Confusion between natural and legal persons;
Lack of professionalism;
Deficit in capturing valuable data.
To avoid situations like this, let's better understand what Facebook Messenger is for companies, how to use it and some mistakes you need to avoid when using corporate Messenger!
What is Facebook Messenger for Business?
Facebook Messenger for Business is the communication channel between a business page and users, privately.
When you search for Natura on Facebook, for example, you can contact the brand directly through the social network.
Just click on send message and the contact channel will be opened immediately, without the user being redirected to the website, blog, or any other address .
In practice, any user can communicate using Messenger, without necessarily having a company. The difference, however, is that Messenger for Business has some corporate functions not available for the common mode .
To have access to this option, the company must have a page (and not a personal profile) and make it public on the platform. This way, you can determine how and with which tools this contact via Messenger for Business will occur . For example, Casas Bahia uses a virtual assistantcalled Bahianinho to offer customer service via Facebook Messenger:
Virtual assistant at Casas Bahia using Facebook Messenger for companies.
Reproduction/Messenger Casas Bahia
But, that's not the only way to use Facebook Messenger for business.
Why do you need to use Messenger for Business?
How to use Facebook Messenger for company customer service?
Important Facebook Messenger Alerts for Businesses
Agility
Efficiency
Want to master the art of chat? Learn how to implement chat in your company and take advantage of the full potential of this tool!
Tool for managing customer service via Facebook Messenger for companies
Everyone knows that Facebook is one of the most famous social networks in the world. But did you know that, in addition to entertainment, the site can be a great customer service tool through Facebook Messenger for companies?
Social media and networks have long since ceased to be fusion database for entertainment. Today, they have become an extremely important – and necessary – tool for improving relationships with digital customers. And for this, Facebook Messenger for businesses is one of the best and most used channels.
After all, Facebook is the most used social network in Brazil and in the world , with more than 2 billion active users, 400 new users per minute and 4 million likes. Not to mention that this network is accessed 8 times a day, a number higher than Instagram and Twitter. And, of course, a quick search is enough to notice that even the largest organizations in the market have a Facebook Messenger account for companies. Such as Magazine Luiza, Extra, Coca-Cola, etc.
You might be thinking: I have a small import store, I don't need a dedicated Messenger for Business strategy , I can simply communicate with customers as I do with my personal network.
WRONG!
Don't do this. This strategy may seem like it will bring you closer to your customers, but it can have a series of very disastrous consequences. For example:
Confusion between natural and legal persons;
Lack of professionalism;
Deficit in capturing valuable data.
To avoid situations like this, let's better understand what Facebook Messenger is for companies, how to use it and some mistakes you need to avoid when using corporate Messenger!
What is Facebook Messenger for Business?
Facebook Messenger for Business is the communication channel between a business page and users, privately.
When you search for Natura on Facebook, for example, you can contact the brand directly through the social network.
Just click on send message and the contact channel will be opened immediately, without the user being redirected to the website, blog, or any other address .
In practice, any user can communicate using Messenger, without necessarily having a company. The difference, however, is that Messenger for Business has some corporate functions not available for the common mode .
To have access to this option, the company must have a page (and not a personal profile) and make it public on the platform. This way, you can determine how and with which tools this contact via Messenger for Business will occur . For example, Casas Bahia uses a virtual assistantcalled Bahianinho to offer customer service via Facebook Messenger:
Virtual assistant at Casas Bahia using Facebook Messenger for companies.
Reproduction/Messenger Casas Bahia
But, that's not the only way to use Facebook Messenger for business.