Types of hidden advertising and distribution channels
Posted: Wed Jan 22, 2025 10:55 am
There are quite a lot of channels for using hidden advertising, for example:
Film industry. This channel is suitable for almost all types of advertising: story, sound and visual. Story is the best hidden advertising, since in this case you can show the practical application of a product or service (the action takes place in a bank branch or the main character wears clothes of a certain brand).
The essence of audio advertising is that the shandong mobile phone numbers database characters in the film periodically name the brand they use (brand of beer or name of a bank). Graphic advertising consists of demonstrating a logo or showing the product itself (brand of motorcycle, car, juice, etc.).
Television. The types of product placement used in television programs are similar to those used in the film industry, especially since there are many more ways to present advertising in this case, and it costs an order of magnitude less. For example, cooking shows demonstrate kitchen furniture and equipment, products and dishes.
In repair and construction programs, hidden advertising of services is practiced: the host regularly mentions the names of the companies that have done the work, and then this information is reinforced by showing their logo. Absolutely all reality shows use hidden advertising. And this is the right approach, because such projects have their own audience and thus the customer comes into contact with almost their target audience.
Radio. The peculiarity of this method of broadcasting allows the use of only audio hidden advertising. For example, in the morning broadcast of the radio program Maximum, information provided by the portal "Utro.ru" is reported. With the help of radio broadcasts, you can promote a brand whose name is easy to remember or is already known. For foreign products, audio advertising will not be effective enough.
Press. This channel uses either photos of hidden advertising or mentions of a brand (product) in the text of an article. For example, they place a photo of a city in a magazine, and among the sights, the name of a pharmacy or bank is visible. It happened that such advertising occurred without the knowledge of the company, involuntarily. Therefore, it is the responsibility of marketers to analyze the published materials, because direct advertising may appear in them.
Books. As a rule, hidden advertising is used in detective or women's novels. For example, in the book "The Chief Accountant and Half a Kingdom to Go With It" (Daria Dontsova), the storyline includes the name of the magazine "The Chief Accountant". And this, of course, is not without reason. The fact is that this novel was commissioned by the publisher of this magazine for the purpose of its promotion.
Film industry. This channel is suitable for almost all types of advertising: story, sound and visual. Story is the best hidden advertising, since in this case you can show the practical application of a product or service (the action takes place in a bank branch or the main character wears clothes of a certain brand).
The essence of audio advertising is that the shandong mobile phone numbers database characters in the film periodically name the brand they use (brand of beer or name of a bank). Graphic advertising consists of demonstrating a logo or showing the product itself (brand of motorcycle, car, juice, etc.).
Television. The types of product placement used in television programs are similar to those used in the film industry, especially since there are many more ways to present advertising in this case, and it costs an order of magnitude less. For example, cooking shows demonstrate kitchen furniture and equipment, products and dishes.
In repair and construction programs, hidden advertising of services is practiced: the host regularly mentions the names of the companies that have done the work, and then this information is reinforced by showing their logo. Absolutely all reality shows use hidden advertising. And this is the right approach, because such projects have their own audience and thus the customer comes into contact with almost their target audience.
Radio. The peculiarity of this method of broadcasting allows the use of only audio hidden advertising. For example, in the morning broadcast of the radio program Maximum, information provided by the portal "Utro.ru" is reported. With the help of radio broadcasts, you can promote a brand whose name is easy to remember or is already known. For foreign products, audio advertising will not be effective enough.
Press. This channel uses either photos of hidden advertising or mentions of a brand (product) in the text of an article. For example, they place a photo of a city in a magazine, and among the sights, the name of a pharmacy or bank is visible. It happened that such advertising occurred without the knowledge of the company, involuntarily. Therefore, it is the responsibility of marketers to analyze the published materials, because direct advertising may appear in them.
Books. As a rule, hidden advertising is used in detective or women's novels. For example, in the book "The Chief Accountant and Half a Kingdom to Go With It" (Daria Dontsova), the storyline includes the name of the magazine "The Chief Accountant". And this, of course, is not without reason. The fact is that this novel was commissioned by the publisher of this magazine for the purpose of its promotion.