Attracting attention
Posted: Wed Jan 22, 2025 10:54 am
Internet Advertising Effectiveness
At this and the next stages, for an objective assessment of the effectiveness of online advertising, as well as print advertising, it is necessary to conduct surveys on the following points:
whether the user noticed the advertisement tongliao mobile phone numbers database (when a product or brand is mentioned, the person who saw the advertisement will remember it);
did he remember the advertising message (here it is important that the person not only remembers, but also repeats the content of the advertisement);
whether he recognizes the advertisement (the ability to recognize the advertisement when it is shown is assessed).
In addition, the user is asked:
did he understand the title/content of the advertising message;
did you understand the secondary ideas of the advertisement;
at what level is the advertising executed;
how the uniqueness of the brand/product is perceived, how it differs from other brands/similar products;
what elements of advertising are annoying, what is not accepted;
how much the user was attracted by the idea of the advertising message.
As a platform for conducting surveys, you need to choose sites where advertising messages were posted. Also today there are technical means that allow you to survey only the audience that was shown the advertisement, using the appropriate settings.
Survey results can be compared with display frequency, advertising formats and other indicators.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153347
Interest
The effectiveness of online advertising can be assessed from this point of view using both surveys and criteria specific to online advertising.
Number of clicks.
A click is a mouse click when the cursor hovers over a specific element with a hyperlink. If we are talking about Internet advertising, a click is a user pressing an advertising medium, such as a banner, to go to the advertised site.
When evaluating the number of clicks, keep two things in mind:
Any user can click on a specific online advertisement an unlimited number of times.
Often, advertising messages are clicked not by users, but by programs or search engine robots that activate hyperlinks when indexing sites. The volume of such clicks can be quite significant and depends greatly on the ability of a specific advertising display system to clear statistics of them.
If a user clicks on an online advertisement, it does not necessarily mean that he will go to the advertiser's website. The reasons may vary:
- weak internet connection of the user or the server where the advertised web resource is located;
- the presence of failures in the program that allows you to go to the advertised site;
- deliberate termination of downloading by a user who no longer wants to visit the advertiser's site.
Number of unique clicks.
The effectiveness of online advertising is determined, among other things, by this indicator. As in the case of user coverage, the total number of unique clicks is not equal to the sum of unique clicks
At this and the next stages, for an objective assessment of the effectiveness of online advertising, as well as print advertising, it is necessary to conduct surveys on the following points:
whether the user noticed the advertisement tongliao mobile phone numbers database (when a product or brand is mentioned, the person who saw the advertisement will remember it);
did he remember the advertising message (here it is important that the person not only remembers, but also repeats the content of the advertisement);
whether he recognizes the advertisement (the ability to recognize the advertisement when it is shown is assessed).
In addition, the user is asked:
did he understand the title/content of the advertising message;
did you understand the secondary ideas of the advertisement;
at what level is the advertising executed;
how the uniqueness of the brand/product is perceived, how it differs from other brands/similar products;
what elements of advertising are annoying, what is not accepted;
how much the user was attracted by the idea of the advertising message.
As a platform for conducting surveys, you need to choose sites where advertising messages were posted. Also today there are technical means that allow you to survey only the audience that was shown the advertisement, using the appropriate settings.
Survey results can be compared with display frequency, advertising formats and other indicators.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153347
Interest
The effectiveness of online advertising can be assessed from this point of view using both surveys and criteria specific to online advertising.
Number of clicks.
A click is a mouse click when the cursor hovers over a specific element with a hyperlink. If we are talking about Internet advertising, a click is a user pressing an advertising medium, such as a banner, to go to the advertised site.
When evaluating the number of clicks, keep two things in mind:
Any user can click on a specific online advertisement an unlimited number of times.
Often, advertising messages are clicked not by users, but by programs or search engine robots that activate hyperlinks when indexing sites. The volume of such clicks can be quite significant and depends greatly on the ability of a specific advertising display system to clear statistics of them.
If a user clicks on an online advertisement, it does not necessarily mean that he will go to the advertiser's website. The reasons may vary:
- weak internet connection of the user or the server where the advertised web resource is located;
- the presence of failures in the program that allows you to go to the advertised site;
- deliberate termination of downloading by a user who no longer wants to visit the advertiser's site.
Number of unique clicks.
The effectiveness of online advertising is determined, among other things, by this indicator. As in the case of user coverage, the total number of unique clicks is not equal to the sum of unique clicks