New LOPD law came into force on May 25, 2018
Posted: Wed Jan 22, 2025 10:24 am
The Data Protection Act was first drafted in 1999, when we were just beginning to understand the globalisation offered by the Internet and we could not imagine the phenomenon we are experiencing today.
The law was therefore trying to protect what was at the time considered dangerous for individuals.
But everything has changed a lot since 1999 and in 2016 a new law was created that solves some of the inconveniences that were not seen during the first law.
Even so, the Spanish Data Protection Agency has given kazakhstan whatsapp number database a period of two years to allow websites to update themselves , and from May 25, 2018, sanctions will begin to be imposed in accordance with the stipulations of the new law.
How to apply the new law?
Despite having been in the industry for a long time, the truth is that neither the LOPD nor the LSSI kept any online merchant awake at night, but with the new stipulations, it will be better to get on the right track if you do not want to earn a sanction like that of Google or Groupon (we will see these examples later).
Initially, when we wanted to capture a lead or new subscriber, the CTAs or Pop-ups did not explicitly show the privacy policies, so it was tacitly assumed that the subscriber was accepting by simply signing up for the newsletter.
Now, with the new rules of the Data Protection Act, the Agency that regulates online commercial activity requires that websites explain, explicitly , what their privacy policies are within the pop-ups themselves. That is, instead of showing the classic pop-ups that looked like this:
The law was therefore trying to protect what was at the time considered dangerous for individuals.
But everything has changed a lot since 1999 and in 2016 a new law was created that solves some of the inconveniences that were not seen during the first law.
Even so, the Spanish Data Protection Agency has given kazakhstan whatsapp number database a period of two years to allow websites to update themselves , and from May 25, 2018, sanctions will begin to be imposed in accordance with the stipulations of the new law.
How to apply the new law?
Despite having been in the industry for a long time, the truth is that neither the LOPD nor the LSSI kept any online merchant awake at night, but with the new stipulations, it will be better to get on the right track if you do not want to earn a sanction like that of Google or Groupon (we will see these examples later).
Initially, when we wanted to capture a lead or new subscriber, the CTAs or Pop-ups did not explicitly show the privacy policies, so it was tacitly assumed that the subscriber was accepting by simply signing up for the newsletter.
Now, with the new rules of the Data Protection Act, the Agency that regulates online commercial activity requires that websites explain, explicitly , what their privacy policies are within the pop-ups themselves. That is, instead of showing the classic pop-ups that looked like this: