Know the features of your products
Posted: Wed Jan 22, 2025 10:14 am
You can, of course, try to photograph the product range yourself, but if your photography skills leave much to be desired, contact a professional.
However, if you know how to take photos and have the necessary equipment (digital camera, lens for product photography, lighting), then you can take photos of products for your catalog yourself. The resolution of the finished photos should be at least 300 dpi (otherwise they will look bad). It is not advisable to take photos of products as a whole group on a white background; it is better to photograph each of them separately, adding shadows.
Before you start working on creating a catalog, collect exit mobile phone numbers database all the basic data on the products - first of all, their technical specifications. That is, you need to make a product catalog in Excel. Bring all product items with their numbers and prices (including starting prices and prices with discounts) into a common table.
If possible, write short texts about the advantages of each product. Select only the information that will incline the client's sympathy towards purchasing the product from you. All information in a row is not needed, it will only distract attention.
For those who want to learn more about the product characteristics, please refer them to your website.
Write a product description
The optimal length of a product description in a catalog is 50–150 words. When describing a product, list its main functions and technical characteristics, and name several advantages.
For example, in the description of golf gloves, you can indicate that without this type of equipment it is impossible to become a regular golf club player. In addition, gloves help the player improve his skill in the game, which is their indirect advantage.
Indicating the price based on weight or size also encourages customers to buy.
Write additional information
When composing texts for a product catalog, break them into paragraphs and try to make sentences concise. Don't get carried away with technical terminology.
Each category in the catalog should contain an introductory page or cover with brief information about the benefits of products of this type and what products are actually included in it.
In addition to product information, you can add information about the company (seller or manufacturer) to the catalog: its history in a condensed form, for example. This increases the trust of potential customers who browse your catalog, looking for the right product.
Sometimes it makes sense to hire a professional copywriter to competently fill the product catalog and make it truly selling.
However, if you know how to take photos and have the necessary equipment (digital camera, lens for product photography, lighting), then you can take photos of products for your catalog yourself. The resolution of the finished photos should be at least 300 dpi (otherwise they will look bad). It is not advisable to take photos of products as a whole group on a white background; it is better to photograph each of them separately, adding shadows.
Before you start working on creating a catalog, collect exit mobile phone numbers database all the basic data on the products - first of all, their technical specifications. That is, you need to make a product catalog in Excel. Bring all product items with their numbers and prices (including starting prices and prices with discounts) into a common table.
If possible, write short texts about the advantages of each product. Select only the information that will incline the client's sympathy towards purchasing the product from you. All information in a row is not needed, it will only distract attention.
For those who want to learn more about the product characteristics, please refer them to your website.
Write a product description
The optimal length of a product description in a catalog is 50–150 words. When describing a product, list its main functions and technical characteristics, and name several advantages.
For example, in the description of golf gloves, you can indicate that without this type of equipment it is impossible to become a regular golf club player. In addition, gloves help the player improve his skill in the game, which is their indirect advantage.
Indicating the price based on weight or size also encourages customers to buy.
Write additional information
When composing texts for a product catalog, break them into paragraphs and try to make sentences concise. Don't get carried away with technical terminology.
Each category in the catalog should contain an introductory page or cover with brief information about the benefits of products of this type and what products are actually included in it.
In addition to product information, you can add information about the company (seller or manufacturer) to the catalog: its history in a condensed form, for example. This increases the trust of potential customers who browse your catalog, looking for the right product.
Sometimes it makes sense to hire a professional copywriter to competently fill the product catalog and make it truly selling.