What is the purpose of Black History Month?

[fomayof928@mowline]

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true croatia b2b leads to their word or if they’ve already moved on and are investing less in their DEI efforts.

Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands. But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically?

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long.

DEI as a business best practice
3 best practices for celebrating Black History Month
Create and nurture partnerships with Black creators
Brands that celebrate year round
Black history is more than a moment
American historian and scholar Carter G. Woodson founded Negro History Week in the 1920s to celebrate and acknowledge the achievements of Black Americans and others of African descent. In the 1970s, the week expanded into a month and became nationally recognized by President Gerald R. Ford. While it has been expanded upon by many Black figures in history, Black History Month reminds us to reflect and celebrate the contributions of descendants of the African Diaspora.