Digital Marketing Channels: learn in a practical way when and how to use them
Posted: Wed Jan 22, 2025 10:06 am
This is the most important post I have ever written on the Nova Escola de Marketing website. In fact, it is the synthesis of years of work on hundreds of Digital Marketing projects and a practical compilation of one of the biggest pains for those who are just starting out.
How to choose the right channel to produce and distribute online content?
We didn't arrive at the method I'm going to present to you nurse database overnight. Since we've been doing digital for a long time, as channels, social networks and other spaces were born, we occupied all of them, using and testing them until we reached this conclusion. It was also the result of dozens of group discussions and learning from mistakes and successes.
Let's start at the beginning. I'm going to assume that you don't know anything about it, but in the end I guarantee that everything will make sense. The first thing you need to understand is what digital marketing channels are.
Think of channels as means of communication and remember television channels that connect content to audience.
by Rafael Rez
On the internet it is “almost” the same thing, digital channels also connect content to a specific audience. Some more efficiently, others less so. The BIG difference is that the internet allows this audience to interact directly with content producers (which we call engagement) and also allows them to create content, including brands and companies.
How to choose the right channel to produce and distribute online content?
We didn't arrive at the method I'm going to present to you nurse database overnight. Since we've been doing digital for a long time, as channels, social networks and other spaces were born, we occupied all of them, using and testing them until we reached this conclusion. It was also the result of dozens of group discussions and learning from mistakes and successes.
Let's start at the beginning. I'm going to assume that you don't know anything about it, but in the end I guarantee that everything will make sense. The first thing you need to understand is what digital marketing channels are.
Think of channels as means of communication and remember television channels that connect content to audience.
by Rafael Rez
On the internet it is “almost” the same thing, digital channels also connect content to a specific audience. Some more efficiently, others less so. The BIG difference is that the internet allows this audience to interact directly with content producers (which we call engagement) and also allows them to create content, including brands and companies.