Using behavioral data in targeted email content
Posted: Wed Jan 22, 2025 10:04 am
E., verbs. Just be careful not to use worn out verbs that indicate an action nobody wants to take. On landing pages or online forms, peep laja, founder of conversionxl, warns against using the word “submit”: ”nobody wants to submit. Perhaps they want to subscribe, but definitely not ‘submit’.” instead, he suggests building your call-to-action words based on the ultimate outcome. At the risk of being self-congratulating, getresponse’s own monthly email marketing newsletter does this masterfully.
In addition to providing links to each gambling data hong kong of our featured articles and resource, we always include an action-oriented cta button: getresponse- getresponse- getresponse- on top of action words, to kick up your conversions with action words try incorporating the five most persuasive words in the english language: you, free, because, instantly, and new. Never include “work” your reader does not want to work for your offer. Therefore, any impediment you place between them and their desired course of action is going to result in lost conversions.
What’s this mean for crafting winning copy for your calls to action? Start with avoiding friction words, which — according to joanna wiebe — are “words that describe things people have to do – not things people want to do”. Friction-words image credit: copyhackers instead, joanna describes how your ctas should be written from within your audience’s perspective, using low friction words like: get, discover, reveal, and earn. Make it obvious part of directing your audience to your call to action is making it obvious what you want them to do — click.
In addition to providing links to each gambling data hong kong of our featured articles and resource, we always include an action-oriented cta button: getresponse- getresponse- getresponse- on top of action words, to kick up your conversions with action words try incorporating the five most persuasive words in the english language: you, free, because, instantly, and new. Never include “work” your reader does not want to work for your offer. Therefore, any impediment you place between them and their desired course of action is going to result in lost conversions.
What’s this mean for crafting winning copy for your calls to action? Start with avoiding friction words, which — according to joanna wiebe — are “words that describe things people have to do – not things people want to do”. Friction-words image credit: copyhackers instead, joanna describes how your ctas should be written from within your audience’s perspective, using low friction words like: get, discover, reveal, and earn. Make it obvious part of directing your audience to your call to action is making it obvious what you want them to do — click.