Head of SEO and Development
Posted: Wed Jan 22, 2025 9:46 am
Assessing the potential of each customer group and selecting a target segment
Analyze each of the identified segments, assessing it by size, growth potential, competitiveness, and the possibility of improving the product.
Having determined which segment is the target for your company, you can begin developing a marketing strategy aimed specifically at it. This could be marketing of the following types:
concentrated;
selective;
mass;
specialization in one product;
market specialization;
full market coverage.
How to achieve multiple growth in traffic bahrain mobile phone numbers database and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153346
What is RFM Customer Segmentation
For businessmen and managers of commercial firms, the question of how to achieve loyalty from their clients and prevent them from leaving for competitors is always relevant.
All information about consumers that marketers can obtain is conventionally divided into two types: information about who your client is (their socio-demographic characteristics) and how they act (behavioral strategies). Usually, specialists in the field of marketing and market analytics are interested in the second type of data. For those who sell goods or services, the behavior of clients is important (for example, that one of the regular customers recently purchased goods for a total of 10 thousand rubles), and not their age, gender, marital status, monthly income, etc.
Direct marketing specialists use a method called RFM analysis to predict customer behavior, which is designed to measure and formally describe the benefit each customer brings to the company. It is assessed by three parameters:
Recency (how long ago the customer last bought something from you).
Sales frequency, or Frequency (how many purchases did he make in total during the study period).
Total sales for all time, or Monetary (in some cases this indicator is replaced by the average check).
The last point, monetization, does not necessarily have to be estimated in money and reduced to specific purchases. Any filter through which the first two parameters are passed can act in this role. In particular, for a news Internet portal, monetization is the time spent on the site page or the depth of page views.
In fact, a fairly small percentage of consumers respond to general, non-personalized advertising offers. A simple and effective method of RFM analysis allows you to predict how certain buyers will react, assign them to one of the selected segments, for each of which their own marketing strategy will be developed and methods of influence will be selected. Three indicators, on the basis of which customer segmentation is performed, are ranked by importance in the following order: Recency, Frequency, Monetization (Sales Amount).
Analyze each of the identified segments, assessing it by size, growth potential, competitiveness, and the possibility of improving the product.
Having determined which segment is the target for your company, you can begin developing a marketing strategy aimed specifically at it. This could be marketing of the following types:
concentrated;
selective;
mass;
specialization in one product;
market specialization;
full market coverage.
How to achieve multiple growth in traffic bahrain mobile phone numbers database and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153346
What is RFM Customer Segmentation
For businessmen and managers of commercial firms, the question of how to achieve loyalty from their clients and prevent them from leaving for competitors is always relevant.
All information about consumers that marketers can obtain is conventionally divided into two types: information about who your client is (their socio-demographic characteristics) and how they act (behavioral strategies). Usually, specialists in the field of marketing and market analytics are interested in the second type of data. For those who sell goods or services, the behavior of clients is important (for example, that one of the regular customers recently purchased goods for a total of 10 thousand rubles), and not their age, gender, marital status, monthly income, etc.
Direct marketing specialists use a method called RFM analysis to predict customer behavior, which is designed to measure and formally describe the benefit each customer brings to the company. It is assessed by three parameters:
Recency (how long ago the customer last bought something from you).
Sales frequency, or Frequency (how many purchases did he make in total during the study period).
Total sales for all time, or Monetary (in some cases this indicator is replaced by the average check).
The last point, monetization, does not necessarily have to be estimated in money and reduced to specific purchases. Any filter through which the first two parameters are passed can act in this role. In particular, for a news Internet portal, monetization is the time spent on the site page or the depth of page views.
In fact, a fairly small percentage of consumers respond to general, non-personalized advertising offers. A simple and effective method of RFM analysis allows you to predict how certain buyers will react, assign them to one of the selected segments, for each of which their own marketing strategy will be developed and methods of influence will be selected. Three indicators, on the basis of which customer segmentation is performed, are ranked by importance in the following order: Recency, Frequency, Monetization (Sales Amount).