Competitive benchmarks give your performance context
Posted: Wed Jan 22, 2025 9:45 am
Use industry benchmarks to find out which brands outpace the rest when it comes to the metrics listed above. As you look through their social presences, try to identify what they’re doing differently and how your brand can emulate them. This is a great way to come up with innovative ideas that bring something new to your target audience.
Understanding how your brand stacks up against competitors can bulgaria b2b leads help you tell a richer story with your performance data. With competitive benchmarking, you can better translate your efforts for business stakeholders who may not know what social media success looks like.
Screenshot of Sprout Social Instagram Competitor Report that demonstrates competitors' followers and audience growth.
With Sprout, you can use network-specific competitor reports to compare your performance with your top business rivals. These social competitive analysis reports offer insights on publishing behavior, fan growth and engagement so you create tailored benchmarks around the metrics that matter.
Personal benchmarks inform your immediate goals
Your personal benchmarks should be your go-to resource for creating actionable goals. While industry social media benchmarks can give your performance color, your brand’s own year-over-year benchmarks tell the story of your growth over time.
This is especially meaningful for brands piloting new social strategies or adopting a new network presence.
Establishing personal benchmark data starts with annual reports. Your year-over-year performance data is critical to identifying strengths and weaknesses in your social media strategy. These insights should be the core reasoning behind your goals for the upcoming year.
Understanding how your brand stacks up against competitors can bulgaria b2b leads help you tell a richer story with your performance data. With competitive benchmarking, you can better translate your efforts for business stakeholders who may not know what social media success looks like.
Screenshot of Sprout Social Instagram Competitor Report that demonstrates competitors' followers and audience growth.
With Sprout, you can use network-specific competitor reports to compare your performance with your top business rivals. These social competitive analysis reports offer insights on publishing behavior, fan growth and engagement so you create tailored benchmarks around the metrics that matter.
Personal benchmarks inform your immediate goals
Your personal benchmarks should be your go-to resource for creating actionable goals. While industry social media benchmarks can give your performance color, your brand’s own year-over-year benchmarks tell the story of your growth over time.
This is especially meaningful for brands piloting new social strategies or adopting a new network presence.
Establishing personal benchmark data starts with annual reports. Your year-over-year performance data is critical to identifying strengths and weaknesses in your social media strategy. These insights should be the core reasoning behind your goals for the upcoming year.