Will contextual advertising work in the near future?

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Trends are aimed at creating conditions that will quickly or even automatically close the user's questions and doubts about purchasing goods in an online store, and at attracting the most "hot" visitors. To do this, it is necessary to constantly improve your web resources, optimize content , work out the interface and conversion elements, focusing on new manifestations in the industry and the development of advanced technologies. Remembering that the future of e-coHow
Over the past couple of years, Yandex and morocco telegram database Google have seen many significant changes, including in the operation of advertising tools. Search advertising, which remains the most popular online promotion tool for most advertisers, is no exception.

As a result of these changes, contextual setup specialists are finding a drop in the efficiency of their usual work methods, an increase in the cost per click, and a decrease in conversion. This is due to one common basis - the development of machine learning in search engine technologies and, as a result, a reduction in the impact of manual setup on the effectiveness of campaigns.



Today, when optimizing expenses on advertising campaigns and increasing the ROI due to the crisis is becoming a priority task for many contextualists, the problems that have arisen are perceived as particularly acute and require immediate resolution.

In this article, we talk about the growing changes in the operating principles of the Yandex.Direct and Google Ads advertising systems, and also give recommendations to industry experts on how to remain effective and in demand in the new conditions.