3. Assess how assets affect performance
Posted: Wed Jan 22, 2025 8:55 am
For example, you might notice that reaction videos get way more austria b2b leads views than your explainer videos. “Create relevant content” isn’t actionable advice until you have benchmark video data.
Remember that your actual YouTube content is only one piece of your video marketing strategy.
Consider how assets and publishing details can likewise impact your channel’s performance:
Thumbnails
Captions
Hashtags and keywords
Channel branding
External links
To understand how these elements impact your content, simply check your dashboard. For deeper insights, use our YouTube strategy template. It’s designed to help you optimize your YouTube content creation process and refine your strategy continuously.
Get the template
How to find YouTube analytics
Let’s start with the basics: accessing your YouTube analytics. While YouTube itself offers native analytics, we’ll kick things off with Sprout Social. Not only does Sprout provide in-depth YouTube insights, but it also allows you to easily compare your YouTube performance with other social channels—a key advantage for understanding your overall social strategy.
Remember that your actual YouTube content is only one piece of your video marketing strategy.
Consider how assets and publishing details can likewise impact your channel’s performance:
Thumbnails
Captions
Hashtags and keywords
Channel branding
External links
To understand how these elements impact your content, simply check your dashboard. For deeper insights, use our YouTube strategy template. It’s designed to help you optimize your YouTube content creation process and refine your strategy continuously.
Get the template
How to find YouTube analytics
Let’s start with the basics: accessing your YouTube analytics. While YouTube itself offers native analytics, we’ll kick things off with Sprout Social. Not only does Sprout provide in-depth YouTube insights, but it also allows you to easily compare your YouTube performance with other social channels—a key advantage for understanding your overall social strategy.