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And all this without the need to use the mouse to click anywhere on the screen. In addition, its advanced technology is able to dim the screen brightness if the user is not looking at it, thus saving energy. However, . As identified in the eye tracking analysis of emails carried out, one of the elements that you should use in your email campaigns is A/B Tests . A Data Management Platform (DMP) is a technological tool that aggregates and centralizes different types of data coming from actions on different channels . With them, it generates information about the appropriate audiences for different advertisers. This type of platform is essential for the operation of programmatic buying . Five types of technological platforms are actively involved in it : DMP (Data Management Platform): Their objective is to help advertisers identify the type of audience that interests them.


DSP (Demand Side Platform) : providing information forex broker email leads about advertisers and their purchasing needs. SSP (Sell Side Platform) platforms : They group together the inventory information available for each of the digital media. AD Exchange Platform : This is the platform that connects DSP platforms, that is, advertisers, and SSPs, that is, publishers. Trading Desk : This is the human team that manages and optimizes the purchase of advertising. TABLE OF CONTENTS How does a Data Management Platform work? Types of cookies Data, the basic elements for a Data Management Platform 1.- 1st party data 2.- 2nd party data 3.- 3rd party data What are the main DMPs? MDirector's Data Management Platform Feature How does a Data Management Platform work? Data Management Platform A DMP platform performs 3 types of actions automatically and in fractions of a second : Collecting data from different sources .