17 SEO Copywriting Rules
Posted: Wed Jan 22, 2025 8:26 am
In SEO copywriting, you need to have a clear understanding of how search engines actually work in order to apply this knowledge when creating content. The most effective and useful material is the one that takes into account the interests and intents of the user.
Set a realistic goal
Before you start working on an self employed database article, you need to clearly define your goal for keywords. Goals for words and phrases from the semantic core should be realistic and achievable. Therefore, take the time to study them: the entire SEO copywriting process is based on this.
Find all the keywords on the topic of the future article. Use the organic search results analyzer and the Yandex.Wordstat parser. You will probably want to take the words that have the most queries in the search. These are high-frequency words, and they have the toughest competition. A site with less authority is unlikely to be able to overtake more authoritative resources and get to the first page, no matter how high-quality the material you have prepared.
How can you assess the chances of bringing your resource to the top using content, you ask?
You can focus on the difficulty indicator when setting goals for keywords.
Look for relevant words and phrases whose difficulty score is not higher than the DA (Domain Authority) of your web resource. For example, you can take words from the long tail (phrases of three to five words) or with low commercialization. They can provide you with a real opportunity to quickly rank an article and attract traffic from search.
Study the materials on the top-ranking website
How to take the first place? The easiest way is to study the content of the very first site in the search results and the positions closest to the top. Focus on their texts when creating your material.
How long are the texts on the top sites? What pages with titles and meta descriptions do users click on most often?
You don't have a goal to copy your competitor's site! You just need to understand what content works best, what aspects of the user experience and the authority of the resource influence search robots most effectively.
SEO copywriting rules
Determine the intent of the request and proceed from it
There are three types of them in search engines: informational, transactional and navigational.
The type of text that needs to be written for the promoted page depends on the search intent of your keyword.
In particular, Google will likely rank service and product pages higher for transactional queries. The search engine understands user intent as a desire to buy something.
But with informational ones, it’s the other way around: lists of the best products, blog posts, and other types of resource-oriented content reach the top.
The keywords from your semantic core can be classified, assigned to one of the types, and based on this, the necessary conten
Set a realistic goal
Before you start working on an self employed database article, you need to clearly define your goal for keywords. Goals for words and phrases from the semantic core should be realistic and achievable. Therefore, take the time to study them: the entire SEO copywriting process is based on this.
Find all the keywords on the topic of the future article. Use the organic search results analyzer and the Yandex.Wordstat parser. You will probably want to take the words that have the most queries in the search. These are high-frequency words, and they have the toughest competition. A site with less authority is unlikely to be able to overtake more authoritative resources and get to the first page, no matter how high-quality the material you have prepared.
How can you assess the chances of bringing your resource to the top using content, you ask?
You can focus on the difficulty indicator when setting goals for keywords.
Look for relevant words and phrases whose difficulty score is not higher than the DA (Domain Authority) of your web resource. For example, you can take words from the long tail (phrases of three to five words) or with low commercialization. They can provide you with a real opportunity to quickly rank an article and attract traffic from search.
Study the materials on the top-ranking website
How to take the first place? The easiest way is to study the content of the very first site in the search results and the positions closest to the top. Focus on their texts when creating your material.
How long are the texts on the top sites? What pages with titles and meta descriptions do users click on most often?
You don't have a goal to copy your competitor's site! You just need to understand what content works best, what aspects of the user experience and the authority of the resource influence search robots most effectively.
SEO copywriting rules
Determine the intent of the request and proceed from it
There are three types of them in search engines: informational, transactional and navigational.
The type of text that needs to be written for the promoted page depends on the search intent of your keyword.
In particular, Google will likely rank service and product pages higher for transactional queries. The search engine understands user intent as a desire to buy something.
But with informational ones, it’s the other way around: lists of the best products, blog posts, and other types of resource-oriented content reach the top.
The keywords from your semantic core can be classified, assigned to one of the types, and based on this, the necessary conten