How to Improve Your Body Copy
Posted: Wed Jan 22, 2025 7:49 am
You need to try to demonstrate that this message is extremely important, concerns everyone and cannot be postponed. It is known that the overwhelming majority of what people add to bookmarks in order to read later remains unread. Examples: "Never eat this on a plane!"; "Do you make this mistake when driving, like everyone else?"
" U " nique (English: unique). Your message must be unique. For example, "What to do if you have back pain?" - such a title can be seen in a huge number of articles, but the title "Innovative method of German doctor Dieter Streicher has already relieved tens of thousands of Germans from back pain" - will certainly highlight your message among others in this topic.
A good headline should contain at least 2 of the 4 "U"s .
The structure of a successful sales text must necessarily belgium telegram database contain 4 elements, which are described by the 4P's rule.
The 4P's rule is
"P"romise . Make a clear promise. For example, you could promise, "Back pain will go away in just 2 days." But don't forget about the "Power of One." Repeat only one promise.
"Picture" (English picture) . Try to visualize the benefits of your product or service.
"P"roof . An effective promise must be reliable and achievable, which means providing convincing evidence. Always try to provide:
Facts . Fill your texts with statistics, quotes, and various precise data.
Testimonials : Display customer testimonials, preferably content-rich, highlighting key benefits.
Publicly available information in the media . Provide examples of mentions of your product in third-party sources.
" U " nique (English: unique). Your message must be unique. For example, "What to do if you have back pain?" - such a title can be seen in a huge number of articles, but the title "Innovative method of German doctor Dieter Streicher has already relieved tens of thousands of Germans from back pain" - will certainly highlight your message among others in this topic.
A good headline should contain at least 2 of the 4 "U"s .
The structure of a successful sales text must necessarily belgium telegram database contain 4 elements, which are described by the 4P's rule.
The 4P's rule is
"P"romise . Make a clear promise. For example, you could promise, "Back pain will go away in just 2 days." But don't forget about the "Power of One." Repeat only one promise.
"Picture" (English picture) . Try to visualize the benefits of your product or service.
"P"roof . An effective promise must be reliable and achievable, which means providing convincing evidence. Always try to provide:
Facts . Fill your texts with statistics, quotes, and various precise data.
Testimonials : Display customer testimonials, preferably content-rich, highlighting key benefits.
Publicly available information in the media . Provide examples of mentions of your product in third-party sources.