The 6 keys to success for digital and data-first businesses
Posted: Wed Jan 22, 2025 7:19 am
Discover the keys to success for businesses in responding to increasingly digitalized, informed and demanding consumers.
Dec 22, 2022
Data management and governance for data-first companiesThe outbreak of the COVID-19 pandemic two years ago ended up consolidating several trends in technology, consumption and business that had already been developing.
More detailed and globalized consumers, profound changes in business models with customers at the center and countless digital innovations that depend on effective data management are some of the most relevant aspects that companies cannot fail to consider in order to take advantage of opportunities in a volatile context and embark on the path to success .
According to Forrester , these are the six issues that companies need to look at to optimize their strategies and maximize their profits:
Efforts to respond to digitalized customers : Since rcs database pandemic, consumers have increased their use and adoption of technology and have high expectations for sustainable digital experiences, and companies will need to strive to meet them.
HubSpot BLOG
56 % of US consumers believe businesses should have already figured out how to handle pandemic-related disruptions. 80% will see the world as all digital, with no divisions.
Source: Forrester
Investments to expand human innovative capabilities : To transcend digital uniformity and falling returns on IT investments, companies will seek to innovate the creativity of their employees by equipping them with smart technology.
HubSpot BLOG
10 % of technology executives will prioritize investments in strategic partnerships and innovation practices three times more than competitors to expand creative and innovative potential.
Source: Forrester
Automated marketing solutions : To meet consumer demands for personalization and speed, marketing leaders will use more autonomous and automated solutions that take all available information and incorporate customer focus into the planning and execution processes.
Dec 22, 2022
Data management and governance for data-first companiesThe outbreak of the COVID-19 pandemic two years ago ended up consolidating several trends in technology, consumption and business that had already been developing.
More detailed and globalized consumers, profound changes in business models with customers at the center and countless digital innovations that depend on effective data management are some of the most relevant aspects that companies cannot fail to consider in order to take advantage of opportunities in a volatile context and embark on the path to success .
According to Forrester , these are the six issues that companies need to look at to optimize their strategies and maximize their profits:
Efforts to respond to digitalized customers : Since rcs database pandemic, consumers have increased their use and adoption of technology and have high expectations for sustainable digital experiences, and companies will need to strive to meet them.
HubSpot BLOG
56 % of US consumers believe businesses should have already figured out how to handle pandemic-related disruptions. 80% will see the world as all digital, with no divisions.
Source: Forrester
Investments to expand human innovative capabilities : To transcend digital uniformity and falling returns on IT investments, companies will seek to innovate the creativity of their employees by equipping them with smart technology.
HubSpot BLOG
10 % of technology executives will prioritize investments in strategic partnerships and innovation practices three times more than competitors to expand creative and innovative potential.
Source: Forrester
Automated marketing solutions : To meet consumer demands for personalization and speed, marketing leaders will use more autonomous and automated solutions that take all available information and incorporate customer focus into the planning and execution processes.